B2C Marketing Manager

Noggin Guru; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Noggin Guru, a fast-growing online learning company, is seeking a B2C Marketing Manager to enhance revenue streams and optimize marketing strategies. This role involves driving performance across digital channels, collaborating with various teams, and using data to inform strategies. With a focus on growth in regulated industries, the role offers competitive compensation and a collaborative work environment.

Benefits

Generous paid time off

Paid parental leave

Ongoing learning opportunities

Comprehensive benefits package

Flexible remote work environment

Qualifications

• 3–5+ years of experience in B2C or DTC digital marketing.
• Proven experience in managing full-funnel campaigns.
• Strong understanding of lifecycle marketing.

Responsibilities

• Drive performance of the B2C e-commerce funnel.
• Plan and execute email automation and lifecycle campaigns.
• Design and implement experiments to improve customer journey.

Skills

Project Management

Digital Marketing

Data Analysis

Email Marketing

Tools

Shopify

CRM Platforms

Job description

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HR Business Partner | Director of HR | Strategic Talent Partner

About Us

Noggin Guru is a fast-growing online learning company serving highly regulated industries. Through our brands—BankersHub and Lorman—we provide compliance training, continuing education, and professional development to both individual learners and enterprise organizations.

Our offerings include on-demand courses, live sessions, certifications, and annual memberships, delivered through an intuitive learning platform. With a focus converting growing demand for accessible, high-quality training, we’re looking to expand our team with a skilled and driven B2C Marketing Manager.

Job Description

Are you a data-driven, growth-oriented marketer with a passion for building high-performing digital funnels? We are seeking an experienced B2C Marketing Manager to own and grow our direct-to-consumer revenue streams across the BankersHub and Lorman brands.

Reporting to the VP of Marketing, this role will be instrumental in optimizing conversion rates, improving retention, and scaling individual course and membership sales. You’ll work cross-functionally with our content, rev ops, and development teams to execute campaigns, improve performance, and test new approaches across the customer journey.

Key Responsibilities

Growth Ownership: Drive performance of the B2C e-commerce funnel, with responsibility for increasing conversion rates, average order value, and repeat purchases.

Lifecycle Marketing: Plan and execute email automation and lifecycle campaigns including onboarding, cart abandonment, win-backs, and product recommendations.

CRO Strategy: Design and implement experiments to improve Shopify checkout flows, product bundling, pricing strategy, and customer journey across desktop and mobile.

Performance Marketing Support: Partner with the paid media team on ad strategy, keyword targeting, and retargeting campaigns that align with funnel goals.

Campaign Management: Plan and execute seasonal promotions, discounting strategies, and content-driven demand campaigns to drive revenue and upsells.

Analytics and Reporting: Own performance dashboards, track KPIs, and share actionable insights that influence product, pricing, and marketing strategy.

Collaboration: Work closely with content, email ops, and developers to bring campaigns to life, ensure UX best practices, and enhance user experience across web and email.

Qualifications

• 3–5+ years of experience in B2C or DTC digital marketing, ideally within e-commerce, SaaS, or online learning
• Proven experience improving funnel performance, running A/B tests, and managing full-funnel campaigns
• Strong understanding of lifecycle marketing and CRM/email platforms (Marketo, Pardot, or similar)
• Comfortable using Shopify or similar CMS/e-commerce platforms
• Analytical mindset with the ability to interpret data and pivot strategy accordingly
• Excellent project management and communication skills
• Experience in regulated industries or continuing education is a plus

At Noggin Guru, we believe in supporting our people with benefits that match our values.

We offer:

• Generous paid time off and flexible schedules
• Paid parental leave
• Ongoing learning and development opportunities
• Comprehensive benefits package, including health insurance and retirement plans
• Flexible remote work environment
• High-impact, mission-driven culture with growth opportunities

If you'd like more details on salary expectations for this role, feel free to reach out to us at [e-mail]

Noggin Guru is an Equal Employment Opportunity (EEO) employer and is committed to maintaining a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, marital status, or any other legally protected status.

We are also committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the hiring process, please let us know, and we will work with you to ensure a fair and inclusive experience.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  E-Learning Providers, Banking, and Financial Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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