DTC Performance Marketing Lead: Google & Meta Ads

Rempli Co; Florida; On-site; USD 70,000 - 110,000; Full time

Job summary

Zohorecruit is hiring a Performance Marketing Specialist to own paid acquisition in-house at a fast-growing DTC ecommerce company in health and wellness, with a large multi-brand catalog. The role is hands-on, requiring direct management of paid media across Google Ads and Meta, not just strategy.

You will optimize end-to-end funnel performance from ad to checkout, manage budgets of $100k+/month, and own ROAS, CAC, and feeds in Google Merchant Center, using GA4 for analysis.

Qualifications

• Hands-on experience managing $100k+/month in Google Ads.
• Direct-to-consumer ecommerce background required.
• Deep knowledge of Google Merchant Center feeds and optimization.
• End-to-end ownership across Search, Shopping, and Performance Max.
• Experience with Meta Ads for ecommerce acquisition and retargeting.
• Ability to operate independently with full budget ownership.

Responsibilities

• Own and manage Google Ads at scale across Search, Shopping, and Performance Max
• Execute and optimize Meta Ads for prospecting and retargeting
• Drive end-to-end ecommerce performance across the funnel (ad → site → conversion)
• Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
• Manage and optimize product feeds within Google Merchant Center
• Analyze performance using GA4 and ecommerce platform data
• Continuously improve campaigns across a large, multi-brand, high-SKU catalog

Skills

Google Ads management

DTC ecommerce

Google Merchant Center

Performance Max campaigns

Meta Ads

Autonomy

Tools

GA4

Job description

Doral, United States | Posted on 04/02/2026

We’re hiring a Performance Marketing Specialist to take ownership of paid acquisition in-house at a direct-to-consumer (DTC) ecommerce company in the health and wellness space, operating a large, multi-brand product catalog and scaling through digital acquisition.

This is a highly hands-on, in-platform role for someone who has directly managed paid media — not just strategy — with deep execution experience inside the platforms.

The primary focus is Paid Search (Google Ads), with Paid Social (Meta) planned as a key growth channel.

This role requires someone who understands true DTC ecommerce performance — driving revenue from ad → product/category page → cart → checkout — across a high-SKU environment.

Responsibilities

• Own and manage Google Ads at scale across Search, Shopping, and Performance Max
  
• Execute and optimize Meta Ads for prospecting and retargeting
  
• Drive end-to-end ecommerce performance across the funnel (ad → site → conversion)
  
• Own key metrics: ROAS, CAC, budget allocation, pacing, and performance optimization
  
• Manage and optimize product feeds within Google Merchant Center
  
• Analyze performance using GA4 and ecommerce platform data
  
• Continuously improve campaigns across a large, multi-brand, high-SKU catalog
  

Qualifications

• Proven hands-on, in-platform experience managing $100k+/month in Google Ads
  
• Strong DTC ecommerce background (multiple products / high-SKU environments required)
  
• Deep experience with Google Merchant Center (feeds, disapprovals, optimization)
  
• End-to-end ownership of Search, Shopping, and Performance Max campaigns
  
• Experience running Meta Ads for ecommerce acquisition and retargeting
  
• Comfortable operating independently with full ownership of budget and performance