DTC Performance Copywriter

Reach Digital; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Reach Digital, a Brooklyn-based creative agency building performance ads for fast-growing D2C brands, seeks a D2C copywriter who writes to convert. You’ll craft ad copy and social content across brands, collaborating with design teams to turn briefs into scroll-stopping hooks, scripts, and captions.

You’ll bring 2+ years of performance-ad writing, experience with VSLs, native ads, UGC scripts, and briefing creators, and the ability to adapt brand voices across beauty, wellness, food, and

Qualifications

• 2+ years writing performance ads or social content for D2C brands.
• Experience with VSLs, native ads, UGC scripts, and briefing creators.
• Proven results: ads that scaled, hooks that lifted CTR, or campaigns with measurable outcomes.
• Comfortable switching between brand voices in beauty, wellness, food, and lifestyle.
• Understands direct response: offers, objections, angles, and why people buy.
• Based in the US or Canada.
• Fast, coachable, and comfortable with feedback and quick iterations.
• Ability to quickly and effectively iterate on ideas and copy with AI.

Responsibilities

• Write hooks, headlines, and primary text for Meta and TikTok ads.
• Script video ads, VSLs, and UGC scripts built around real customer pain points.
• Write native ads and organic social content that sounds like each brand, not like an agency.
• Brief creators so their content lands on the angle.
• Study what's winning (and losing) in ad accounts and use it to shape the next round of creative.
• Turn around multiple variations fast so we can test more angles.

Skills

Copywriting for D2C

Ad copy performance

Social content writing

Hooks & headlines

Brand voice adaptation

Job description

Reach Digital is a Brooklyn-based creative agency building performance ads for fast-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform?

The Role

We're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll‑stopping hooks, scripts, and captions.

What You'll Do

• Write hooks, headlines, and primary text for Meta and TikTok ads
• Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
• Write native ads and organic social content that sounds like each brand, not like an agency
• Brief creators so their content lands on the angle
• Study what's winning (and losing) in ad accounts and use it to shape the next round of creative
• Turn around multiple variations fast so we can test more angles

What We're Looking For

• 2+ years writing performance ads or social content for D2C brands
• Experience with VSLs, native ads, UGC scripts, and briefing creators
• Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
• Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
• Understands direct response: offers, objections, angles, and why people buy
• Based in the US or Canada
• Fast, coachable, and comfortable with feedback and quick iterations
• Ability to quickly and effectively iterate on ideas and copy with AI

Open to full time or contract applicants.