Copywriter - Paid Media

Aquent; Durham (NC); On-site; USD 75,000 - 110,000; Full time

Job summary

Aquent is seeking a creative scriptwriter for an on-site role in Durham, NC. You will craft high-converting short-form video ads, from hooks to full scripts, and work with an in-house team to push weekly campaigns from concept to live ad.

Applicants should have a portfolio of live or written ads for paid social, with a knack for speaking like real people and a track record of meeting tight deadlines while iterating on performance data.

Qualifications

• Proven experience writing high-converting ads for paid social media platforms with a strong focus on video.
• A portfolio of written scripts or live ads demonstrating your ability to write in a natural talking style.
• Ability to produce a high volume of quality work under tight deadlines without sacrificing creativity.
• Collaborative mindset, eager to take feedback, analyze performance data, and iterate.

Responsibilities

• Write engaging, conversational scripts for short-form video ads across formats (UGC, founder-led stories, studio concepts).
• Develop dozens of hooks to test different angles and optimize performance.
• Analyze customer feedback, reviews, emails, and competitor ads to identify pain points and translate into compelling angles.
• Iterate rapidly based on performance data, creating variations for different audiences.
• Partner with video producers and editors to ensure efficient production and clear direction.
• Ensure copy aligns with brand guidelines, product claims, and promotional language.

Skills

High-converting ad writing

Video script writing

Creative storytelling

Brand voice alignment

Data-driven optimization

Job description

*This is an onsite role in Durham, NC*

Imagine writing a hook that stops millions of people mid-scroll, turning a casual viewer into a loyal customer in under sixty seconds. Partnering with Aquent, you will have the opportunity to shape the voice of one of the fastest-growing personal care brands in the country. In this dynamic role, your scripts will go from your keyboard to a live ad in a matter of days, giving you an immediate, real-time feedback loop to see exactly which of your creative angles drive massive engagement and sales.

About the Opportunity

We have partnered with an industry-leading, rapidly growing consumer brand to find a creative powerhouse who lives and breathes high-converting video ads. This organization values speed, experimentation, and data-driven creativity. If you love the challenge of direct-response marketing and want to see your work produced and launched weekly with the support of a talented in-house creative team, you will thrive in this high-energy environment.

What You’ll Do

• Write engaging, conversational scripts for short-form video ads, including user-generated content (UGC), podcast-style ads, founder-led stories, and studio concepts.


• Develop dozens of unique, attention-grabbing hooks—the critical first three seconds of a video—to test different creative angles.


• Analyze customer reviews, comments, emails, and competitor ads to uncover authentic pain points and translate them into compelling marketing angles.


• Iterate rapidly based on performance data, turning winning concepts into multiple variations for different target audiences.


• Partner closely with video producers and editors, providing clear direction to ensure scripts are shot and edited efficiently.


• Ensure all copy aligns with brand guidelines, product claims, and promotional offer language.

What We’re Looking For

• Proven experience writing high-converting ads for paid social media platforms, with a strong focus on video.


• A portfolio of written scripts or live ads that demonstrates your ability to write the way real people talk.


• The ability to produce a high volume of quality work under tight deadlines without sacrificing creativity.


• A collaborative mindset with no ego about drafts, eager to take feedback, analyze performance data, and run with revisions.

Nice-to-Have Skills

• Experience writing for direct-to-consumer (DTC), consumer packaged goods (CPG), or beauty and personal care brands.


• Background working within a direct response or performance marketing agency.


• Familiarity with Meta and TikTok advertising ecosystems and creative best practices.


• Hands-on experience with video production, either on set or creating video ads yourself.