Performance Copywriter

Designsensory, Inc.; Knoxville (TN); On-site; USD 60,000 - 80,000; Full time

Job summary

Designsensory, Inc. based in Knoxville, Tennessee is seeking a Performance Copywriter who excels in bridging creative writing with performance marketing.

The role entails crafting compelling narratives that drive conversions across various platforms, from social media to SEM. Ideal candidates will have over 3 years of relevant experience and a proven track record of delivering measurable results.

Join a collaborative agency that values your voice and creativity!

Qualifications

• 3+ years of experience in copywriting within a performance marketing or agency environment.
• Proven portfolio of ads, landing pages, or emails with measurable results.
• Familiarity with best practices for major ad platforms including character limits.

Responsibilities

• Write high-converting copy for various digital platforms including social media and SEM.
• Develop landing page copy and email marketing flows to maximize returns.
• Analyze performance data for continuous improvement of campaign elements.

Skills

Copywriting

Conversion optimization

A/B Testing

Data analysis

Brand voice integration

Tools

Google Workspace

Slack

Asana

Monday.com

Job description

Designsensory is looking for a Performance Copywriter who treats words like data and “click-through rate” like a high score. You aren’t just here to write catchy slogans (although, please do); you’re here to understand the psychology of a scroll-stop, the nuance of a CTA, and the science behind a high-converting landing page.

In this role, you’ll bridge the gap between pure creative and performance marketing. You will work closely with our media and strategy teams to craft compelling narratives across the entire digital funnel, from awareness ads to retargeting sequences that seal the deal.

What You’ll Do

• Direct-Response Mastery: Write high-converting copy for paid social (Meta, TikTok, LinkedIn), SEM (Google Ads), and programmatic display.
• Conversion Optimization: Develop and iterate on landing page copy, lead-gen forms, and email marketing flows to maximize ROAS and LTV.
• A/B Testing & Iteration: Analyze performance data to understand why a headline won, then use those insights to write the next winner.
• Brand Voice Integration: Maintain a client’s unique brand soul while optimizing for the cold, hard requirements of an algorithm.
• Collaboration: Partner with designers to ensure the visual and the verbal are working in lockstep to drive action.

Who You Are

• The Analytical Creative: You love a good pun, but you love a conversion rate just as much.
• A Psychological Sleuth: You understand consumer pain points, desires, and the “why” behind the buy.
• Speed & Agility: You can churn out 15 variations of a headline without breaking a sweat.
• Data-Literate: You aren’t afraid of a spreadsheet. You know how to look at a campaign report and translate numbers into creative pivots.

Qualifications

• Experience: 3+ years of experience in copywriting, specifically within a performance marketing or agency environment.
• Portfolio: A proven track record of ads, landing pages, or emails that drove measurable results.
• Platform Knowledge: Deep familiarity with best practices for major ad platforms (character limits, “hook” structures, and policy restrictions).
• Tools: Proficiency in Google Workspace, Slack, and project management tools (like Asana or Monday.com).

Why Designsensory?

We are a research-driven, full-service agency that believes in the power of integrated thinking. We offer a collaborative environment where your voice (and your copy) actually matters. We value curiosity, transparency, and the drive to deliver work that doesn’t just look good—it works.

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