D2C Performance Copywriter

Reach Digital; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Reach Digital is a Brooklyn-based creative agency seeking a D2C copywriter who writes to convert. This fully remote role supports multiple brands, shaping scroll-stopping hooks, scripts, and captions for paid social campaigns.

You’ll collaborate with creative and design teams, turning briefs into brand-consistent content and fast-turnaround variations to boost performance across platforms.

Qualifications

• 2+ years writing performance ads or social content for D2C brands.

Responsibilities

• Write hooks, headlines, and primary text for Meta and TikTok ads.
• Script video ads, VSLs, and UGC scripts based on customer pain points.
• Write native ads and organic social content aligned to each brand tone.
• Brief creators to land on the intended angle.
• Study winning and losing ads to inform next rounds of creative.
• Turn around multiple variations quickly to test angles.

Skills

Performance ad copywriting

Social content writing

Brand voice adaptation

Briefing creators

Adaptability/flexibility

Job description

D2C Performance Copywriter
Reach Digital | Remote (US or Canada) | Full-time or Contract

About Reach Digital

Reach Digital is a Brooklyn-based creative agency building performance ads for fast-growing D2C brands. Our team of strategists, editors, and designers ships high volumes of static and video creative for paid social, and we judge our work by one thing: does it perform?

The Role

We're looking for a D2C copywriter who writes to convert. You'll write ad copy and social content across multiple brands, working closely with our creative and design teams to turn briefs into scroll-stopping hooks, scripts, and captions.

What You'll Do

• Write hooks, headlines, and primary text for Meta and TikTok ads
• Script video ads, VSLs, and UGC scripts built around real customer pain points and angles
• Write native ads and organic social content that sounds like each brand, not like an agency
• Brief creators so their content lands on the angle
• Study what's winning (and losing) in ad accounts and use it to shape the next round of creative
• Turn around multiple variations fast so we can test more angles

What We're Looking For

• 2+ years writing performance ads or social content for D2C brands
• Experience with VSLs, native ads, UGC scripts, and briefing creators
• Proven results: ads that scaled, hooks that lifted CTR, or campaigns with numbers you can point to
• Comfortable switching between brand voices in categories like beauty, wellness, food, and lifestyle
• Understands direct response: offers, objections, angles, and why people buy
• Based in the US or Canada
• Fast, coachable, and comfortable with feedback and quick iterations

The Details

• Fully remote
• Full-time and contract options available
• Compensation based on experience