Advertising Copywriter

MyDermaDream; United States; On-site; USD 22,000 - 45,000; Full time

Benefits offered by this job

Weekly ad testing with real spend

Direct coaching from Ad Copy Chief

Competitive pay: $2000–$4000

Job summary

My Derma Dream is expanding its skincare brand in the United States and seeks an Advertising Copywriter who crafts direct response video scripts and static ads that become weekly winners.

You will dig into customer pain points, dissect what’s winning, and write hooks, angles and scripts for editors, designers and creators to produce fresh ads every week.

Qualifications

• Minimum 2 years of D2C copywriting experience.
• Experience writing video ad scripts, not only brand or blog copy.
• Native-level written English for a US audience.
• Ability to write at volume: several scripts weekly with fast feedback.
• Willing to complete a copywriting test.
• Work 6 days/week and 10 hours/day.
• Experience in skincare, beauty, wellness or DTC brands preferred.

Responsibilities

• Write direct response video ad scripts (UGC, expert and esthetician, talking-head, demo) and static ad copy for skincare products and beauty devices.
• Deliver the hooks, angles and scripts for each weekly batch against briefs set by our Ad Copy Chief.
• Iterate on winners: write new hooks, angles and formats that extend a winning ad and beat the current control.
• Research customers through reviews, comments, competitor ads and forums to find pain points, objections and the exact language they use.
• Dissect winning swipes and competitor ads using our copy frameworks, and turn what you learn into new tests.
• Read the results of every ad you write: what graduated, what died and why. Bring a clear hypothesis into the next batch.
• Work with video editors, designers and creators so the finished ad delivers what the script intended.
• Hit batch deadlines so launches go live on schedule.
• Keep every claim compliant with FTC rules and ad platform policies.

Skills

Direct response copywriting

Volume writing

US English (native)

Job description

Are you obsessed with writing ads that don't just get attention, but actually sell?

Are you the copywriter who finds the new hook, angle or pain point when everyone else is recycling the same ideas?

Are you happiest when your work is judged by sales and CPA, not by opinions?

We are My Derma Dream! A nearly 9-figure Skin Care brand in the United States since 2022.

Because of our reputation and the incredible work of our team, we are rapidly scaling our acquisition engine across products like MyoGlow and Dr. Melasmin.

BUT…

Our paid media can only scale as fast as we find new winning ads. Every week we launch fresh batches of creative, and only a small share become winners that scale.

We are looking for an Advertising Copywriter who writes direct response video scripts and static ads that consistently turn into scaling winners.

In order to achieve this, you will dig into customer pain points, dissect what is already winning, and write the hooks, angles and scripts our editors, designers and creators turn into new ads every week.

If you can take a winning ad and write ten variations that beat it…

If you can turn hours of customer research into a hook that stops the scroll…

If you take direct feedback fast and want your work measured by results…

Results

• Write ads that "graduate" every weekly batch: new creatives that reach 10+ sales within 7 days.

• Hit a personal graduation rate of 3%+ of ads launched, rising toward 5%.

• Write graduates that hold weekly CPA targets: Dr. Melasmin $160 (stretch $120), MyoGlow $240.

• Contribute to one new control per product per month: an ad that scales past $10k spend while holding CPA.

• Prove at least one new pain point or angle per month.

Responsibilities

• Write direct response video ad scripts (UGC, expert and esthetician, talking-head, demo) and static ad copy for our skincare products and beauty devices.

• Deliver the hooks, angles and scripts for each weekly batch against briefs set by our Ad Copy Chief.

• Iterate on winners: write new hooks, angles and formats that extend a winning ad and beat the current control.

• Research customers through reviews, comments, competitor ads and forums to find pain points, objections and the exact language they use.

• Dissect winning swipes and competitor ads using our copy frameworks, and turn what you learn into new tests.

• Read the results of every ad you write: what graduated, what died and why. Bring a clear hypothesis into the next batch.

• Work with video editors, designers and creators so the finished ad delivers what the script intended.

• Hit batch deadlines so launches go live on schedule.

• Keep every claim compliant with FTC rules and ad platform policies.

Requirements

• A track record of direct response ads you wrote that scaled on paid social (Meta, TikTok or YouTube). You can show the ads and their results: spend, CPA, ROAS or sales.

• Minimum 2 years of D2C copywriting experience.

• Experience writing video ad scripts, not only brand, social or blog copy.

• Able to write at volume: several scripts and variations per week, with fast, direct feedback.

• Native-level written English for a US audience.

• Experience in skincare, beauty, wellness or other DTC brands strongly preferred.

• Willing to complete a copywriting test as part of the process.

• Work 6 days/week.
• Work 10 hours/day.
• Read 2 books/month.

Reward

• $2000 to $4000 depends on experience.

• The chance to see your words tested every week with real ad spend, and scaled when they win.
• Direct coaching from our Ad Copy Chief on proven copy frameworks, script review and how to read ad data.