DTC Operations Lead - Shopify Growth

Socket.dev; Middletown (CT); On-site; USD 90,000 - 130,000; Full time

Job summary

Blueroot Health is seeking a hands-on DTC Operations Manager to own the day-to-day health of its Shopify storefronts across fertility, bariatric/metabolic, and practitioner-trusted nutrition brands. You’ll manage product setup, catalog accuracy, promotions, and PDP optimization while coordinating fulfillment, CX, and reporting.

This role centers on launch readiness, consistent storefront performance, and a repeatable operating cadence with 3PL and supply chain partners.

Qualifications

• 3–5 years in ecommerce/DTC operations
• Hands-on Shopify experience (catalog, merchandising, promotions, app ecosystem) with the ability to work independently
• Demonstrated ownership of site operations and merchandising execution
• Strong coordination skills across fulfillment/3PL, supply chain, and CX functions
• Comfort with reporting and analytics; fluent in spreadsheets and DTC KPIs
• Strong understanding of digital shelf optimization, SEO, and CRO
• Highly organized, self-directed, and able to manage parallel workstreams with minimal supervision

Responsibilities

• Own product setup, catalog accuracy, pricing, and merchandising across all DTC storefronts
• Manage on-site merchandising: collections, navigation, PDP content, promotions, and landing pages
• Execute site updates for launches, promotional events, and seasonal campaigns across brands
• Maintain QA standards for site accuracy, page performance, and the end-to-end purchase path
• Perform routine quality assurance checks to identify and correct site errors, broken links, pricing issues, and content discrepancies
• Assist with landing page creation and updates using existing templates and tools
• Coordinate with marketing, creative, and brand teams to ensure website content is accurate and launched on schedule
• Support implementation of merchandising best practices to improve product discoverability and customer experience
• Drive on-site SEO and discoverability through keyword research, on-page optimization, and category best practices
• Monitor and improve conversion rate, traffic quality, and sales performance at the SKU level
• Partner with creative and brand teams to brief, test, and launch high-performing PDP content and visuals
• Test and iterate on PDP elements (copy, imagery, layout, modules) to drive continuous improvement
• Manage and optimize ratings, reviews, and Q&A strategies in partnership with CX and marketing
• Analyze competitive landscapes (pricing, claims, content, reviews) and surface opportunities and risks
• Ensure claims and content align with regulatory and compliance requirements for supplements/health products
• Serve as the operational liaison between DTC, the 3PL/fulfillment partners, and Supply Chain
• Monitor order flow, fulfillment SLAs, and inventory sync; resolve exceptions
• Coordinate with Customer Experience on order issues, returns, and escalations
• Maintain recurring DTC performance reporting (revenue, conversion, AOV, traffic, fulfillment KPIs)
• Surface insights on site performance and operational bottlenecks
• Support the VP of Ecommerce with ad hoc analysis
• Track and report on key digital shelf KPIs (conversion rate, content scorecards, organic search visibility)
• Support day-to-day administration of the subscription program (Recharge)

Skills

Shopify expertise

Ecommerce operations

Cross-functional coordination

Analytics & KPI reporting

SEO & CRO knowledge

Project management

Tools

Recharge

Shopify App Ecosystem

Job description

Blueroot Health is seeking a hands-on DTC Operations Manager to own the day-to-day health of its Shopify storefronts across fertility, bariatric/metabolic, and practitioner-trusted nutrition brands. You’ll manage product setup, catalog accuracy, promotions, and PDP optimization while coordinating fulfillment, CX, and reporting.

This role centers on launch readiness, consistent storefront performance, and a repeatable operating cadence with 3PL and supply chain partners.