Head of Ecommerce

Jackson James; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid working

Equity potential

Health/dental/vision cover

Unlimited PTO

Job summary

Jackson James, a fast-scaling beauty-tech company, is seeking a senior digital leader to own the DTC growth engine across revenue, margin, and strategic decisions.

You will drive cross-functional efforts across paid media, CRO, lifecycle marketing, and retention, and build robust systems with a small team and external agencies, while not managing day-to-day ad buys.

The role emphasizes strategic leadership, data-driven decision making, and scalable growth across new product categories.

Qualifications

• Proven experience scaling a DTC brand.
• Strong CRO, testing, and lifecycle marketing background.
• Experience leading paid media at scale (Meta/Google).
• Experience managing teams, contractors, and agencies.

Responsibilities

• Owns P&L for DTC revenue and margin.
• Sets acquisition strategy across paid channels and budgets.
• Leads creative testing engine and conversion optimization paths.
• Oversees retention, lifecycle campaigns, and CRM partnerships.
• Builds weekly scorecards, monthly forecasts, and quarterly reviews.

Skills

DTC growth

Meta & Google scaling

CRO & A/B testing

Lifecycle/CRM

Team leadership

Tools

Shopify

CRM software

Google Ads

Meta Ads

Job description

This is an opportunity to join a fast-scaling, venture-backed beauty-tech company selling direct-to-consumer, with a growing presence across major retail marketplaces and social commerce. They're recognised for pioneering personal care technology and are expanding into new product categories.

They're looking for a senior digital leader to take end-to-end ownership of the DTC growth engine revenue, margin, and the strategic decisions that move both. It's the most cross-functional seat on the marketing team, spanning paid media, conversion, creative performance, and retention, with real judgment over where to focus effort for maximum impact.

You'll have a small team and agencies to leverage. Your role is to set the strategy, build the systems, and be accountable for the results, not to run ads day-to-day yourself.

Core Responsibilities

• -P&L ownership - full accountability for DTC revenue and contribution margin
• -Acquisition strategy - setting direction and budget across core paid channels, with an eye on newer platform opportunities; managing the contractor against clear performance targets
• -Creative performance -running the testing engine for ad creative: new angles, iteration speed, and a disciplined process tied back to acquisition metrics
• -Conversion optimisation -the full Shopify conversion path: landing pages, product pages, bundling, checkout, and post-purchase upsells, working alongside dev resource
• -Retention & lifecycle - managing the CRM agency and driving results across email/SMS
• -Reporting rhythm -building the operating cadence: weekly scorecards, monthly forecasting, quarterly reviews

This person sits across the whole growth funnel, top, middle, and bottom and decides where the highest-leverage problems are.

What We're Looking For

• -Proven experience of scaling a DTC brand
• -Strong hands-on experience with Meta and Google at scale, with a track record of profitable growth
• -Solid grounding in CRO, offer design, lifecycle/CRM, and structured experimentation
• -Track record managing people, contractors, and agency partners with clear accountability
• Helpful but not essential: background in beauty, skincare, wellness
• -Bonus incentives tied to growth and efficiency
• -Equity potential depending on seniority
• -Full health/dental/vision cover, unlimited PTO, hybrid working