DTC Growth & E‑Commerce Strategist

F.A.F. inc.; Greenville (RI); On-site; USD 65,000 - 95,000; Full time

Job summary

FAF Inc. in the United States is seeking a Digital Growth Specialist to accelerate growth across our DTC brands, focusing on digital marketing, e‑commerce, and the overall online customer experience.

You will work across multiple brands, using data, testing, and customer insights to improve acquisition, conversion, retention, and profitability, collaborating with internal teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, E‑Commerce, Business, Communications, Advertising, or related field.
• 2–4+ years of experience in DTC, e‑commerce, digital marketing or growth with consumer products.
• Strong understanding of the digital customer journey and consumer behavior.
• Hands-on experience with Shopify, Meta Ads, Google Ads and GA4.
• Experience with email/SMS platforms and lifecycle marketing is a plus.
• Comfortable with key DTC metrics including CAC, ROAS, CVR, AOV and LTV.

Responsibilities

• Drive digital growth across DTC brands to increase online sales and profitability.
• Identify opportunities to improve the online customer journey and remove barriers to purchase.
• Collaborate with internal teams and external agencies to execute growth initiatives.
• Manage paid campaigns across Meta, Google, and other channels.
• Analyze performance metrics and translate data into actionable insights.
• Collaborate cross-brand to share best practices and apply learnings.

Skills

Digital marketing

E‑commerce

Growth strategies

Data-driven decisions

Lifecycle marketing

Customer journey understanding

Education

Bachelor’s degree in Marketing or related field

Tools

Shopify

Meta Ads

Google Ads

GA4

Job description

FAF Inc. in the United States is seeking a Digital Growth Specialist to accelerate growth across our DTC brands, focusing on digital marketing, e‑commerce, and the overall online customer experience.

You will work across multiple brands, using data, testing, and customer insights to improve acquisition, conversion, retention, and profitability, collaborating with internal teams and external partners.