Growth & Ecommerce Leader: DTC Revenue & CRO

WonderFold; Irwindale (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

WonderFold, a fast-growing company redefining family mobility, seeks a Manager, Growth & Ecommerce to optimize the DTC funnel, drive customer acquisition and retention, and maximize profitable revenue growth across ecommerce, paid media, email, affiliates, and partnerships.

You will own full-funnel marketing strategy, CRO, landing pages, attribution, and lifecycle marketing, collaborating with creative, product, operations, and finance to align promotions with inventory and profitability goals.

Qualifications

• 5+ years of experience in growth marketing, performance marketing, acquisition marketing, ecommerce marketing, or digital marketing roles within a DTC/e-commerce brand.

Responsibilities

• Own DTC revenue growth across acquisition, conversion, retention, and customer value initiatives.
• Own channel strategy, budget allocation, performance optimization, and agency/vendor management across all growth-driving channels including but not limited to ecommerce, paid media, affiliates, creator partnerships, email/SMS, lifecycle marketing, and emerging acquisition channels.
• Drive full-funnel demand generation initiatives focused on scalable customer acquisition, conversion, retention, and profitable revenue growth.
• Manage key agency and platform partners, establishing priorities, roadmaps, performance expectations, and accountability across the customer journey.
• Continuously evaluate channel performance and reallocate spend based on ROI, CAC efficiency, scalability, profitability, and overall business impact.
• Identify, test, and scale new growth channels, audiences, partnerships, and acquisition opportunities while quickly pivoting away from underperforming initiatives.
• Own website performance including merchandising, PDP optimization, landing page strategy, promotional execution, site content, and overall user experience.
• Prioritize the correct Ecommerce initiatives to align acquisition strategy with onsite conversion optimization including landing pages, PDP optimization, merchandising, promotional strategy, funnel improvements, checkout optimization, and customer journey enhancements.
• Lead conversion rate optimization (CRO) initiatives through structured A/B testing, landing page testing, offer strategy, heatmap analysis, funnel analysis, checkout optimization, and customer behavior insights.
• Identify and remove friction throughout the customer journey to improve conversion rate, revenue per visitor, and overall ecommerce performance.
• Develop and optimize strategies to increase Average Order Value (AOV), Revenue Per Visitor (RPV), and Customer Lifetime Value (LTV) through bundles, upsells, cross-sells, promotional strategies, and retention initiatives.
• Evolve lifecycle marketing program to improve repeat purchase rates, customer retention, customer engagement, and long‑term customer value.
• Collaborate cross‑functionally with creative, sales, operations, finance, and product teams to ensure marketing strategies align with inventory, promotions, profitability goals, and company priorities.
• Provide performance feedback and testing direction to creative teams to improve ad efficiency, engagement, and conversion performance.
• Build and maintain weekly/monthly growth reporting dashboards with actionable insights, forecasts, and strategic recommendations.
• Forecast revenue performance, media efficiency trends, promotional impact, retention opportunities, and acquisition scalability opportunities.
• Analyze customer behavior, attribution data, and market trends to identify growth opportunities and scale initiatives that drive profitable revenue growth.
• Own and report on key growth KPIs including but not limited to:
• DTC Revenue
• New Customer Revenue
• CAC (Customer Acquisition Cost)
• MER (Marketing Efficiency Ratio)
• ROAS
• Conversion Rate (CVR)
• Revenue Per Visitor (RPV)
• Contribution Margin
• Paid Media Revenue
• Affiliate Revenue
• Email/SMS Revenue
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat Purchase Rate
• Retention Rate
• Build a culture of rapid testing, optimization, accountability, and data‑driven decision making across the growth marketing function.

Skills

Growth marketing

Performance marketing

Acquisition marketing

Ecommerce marketing

Digital marketing

Attribution

Lifecycle marketing

Forecasting

Excel/Sheets

Agency management

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

Shopify

GA4

Klaviyo

Attentive

A/B testing tools

Heatmaps

Job description

WonderFold, a fast-growing company redefining family mobility, seeks a Manager, Growth & Ecommerce to optimize the DTC funnel, drive customer acquisition and retention, and maximize profitable revenue growth across ecommerce, paid media, email, affiliates, and partnerships.

You will own full-funnel marketing strategy, CRO, landing pages, attribution, and lifecycle marketing, collaborating with creative, product, operations, and finance to align promotions with inventory and profitability goals.