Senior Growth Architect - DTC, Remote, Equity & Bonus

ForceBrands; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Bonus

Equity

Medical, dental, and vision coverage

401(k) with company match

Unlimited PTO

Job summary

ForceBrands in the United States is seeking a Senior Manager, Growth (DTC) to drive customer acquisition, conversion, and retention across channels. This hands-on leader will partner with executive leadership to own growth initiatives, optimize CRO, and manage agency relationships to deliver measurable business results.

You will balance strategy with execution in a fast-paced, entrepreneurial environment, owning testing, reporting, and cross-functional execution while focusing on retention,

Qualifications

• 4 to 7 years in DTC growth marketing, preferably subscription-based consumer products or food & beverage.
• Proven success managing agencies or external marketing partners.
• Strong understanding of CRO and A/B testing methodologies.
• Email and SMS lifecycle marketing strategy, segmentation, and automation.
• Knowledge of subscription businesses and retention marketing.
• Hands-on experience with Shopify and ecommerce tech platforms.
• Data-driven decisions across multiple channels.
• Strong communication, project management, and organizational skills.
• Self-starter thriving in a collaborative, high-growth environment.

Responsibilities

• Own day-to-day management of CRO/web optimization and email/SMS lifecycle marketing through agency partners
• Develop clear creative and testing briefs while managing execution from concept through launch
• Monitor KPIs including conversion rate, subscription opt-in, retention, revenue per send, deliverability, and customer lifetime value
• Analyze performance data, identify opportunities, and recommend tests to improve growth metrics
• Support subscription and retention initiatives including onboarding, churn reduction, and customer lifecycle optimization
• Collaborate on paid media, influencer marketing, affiliate programs, and organic search initiatives
• Manage marketing calendars, product launches, promotions, and cross-functional execution
• Hold agency partners accountable for quality, timelines, and performance
• Prepare weekly and monthly reporting with actionable insights for leadership

Skills

CRO & A/B testing

Email & SMS lifecycle

Data analysis & KPI tracking

Project management

Communication

Agency partnerships

Tools

Shopify

ReCharge

Intelligems

Okendo

Job description

ForceBrands in the United States is seeking a Senior Manager, Growth (DTC) to drive customer acquisition, conversion, and retention across channels. This hands-on leader will partner with executive leadership to own growth initiatives, optimize CRO, and manage agency relationships to deliver measurable business results.

You will balance strategy with execution in a fast-paced, entrepreneurial environment, owning testing, reporting, and cross-functional execution while focusing on retention,