DTC Specialist

New Chapter; Brattleboro (VT); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life Insurance

401(k) match

Flexible spending accounts

Flexible work schedules

Employee assistance program

Tuition reimbursement

Parental leave

Paid time off

Holiday pay

Job summary

New Chapter, Inc. is seeking a digitally savvy DTC Marketing & Merchandizing Specialist to support its direct‑to‑consumer channel. You will manage Shopify storefronts, build landing pages, and run CRM campaigns to optimize conversion and retention.

The role requires 2–4+ years in ecommerce/digital merchandising and hands‑on Shopify experience, with knowledge of Klaviyo/Attentive for messaging and Yotpo for reviews. Hybrid work in Southern Vermont preferred.

Qualifications

• Bachelor's degree in Business, Marketing or related field.
• 2–4+ years of ecommerce, DTC marketing, digital merchandising or site management.
• Hands‑on experience managing a Shopify storefront.
• Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
• Familiarity with Yotpo, Bazaarvoice, or similar review platforms.
• Basic knowledge of HTML, CSS, and Shopify Liquid.
• Experience building landing pages and executing digital marketing campaigns.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with an understanding of ecommerce KPIs and conversion optimization.

Responsibilities

• Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
• Execute website updates to support product launches, promotions, and marketing campaigns.
• Manage email and SMS campaigns, automated customer journeys, and loyalty programs.
• Ensure a consistent customer experience across digital channels.
• Monitor website and campaign performance using data, testing, and insights to improve results.
• Partner with internal teams and external vendors to deliver digital marketing initiatives on time.
• Oversee ecommerce platforms, applications, vendors, budgets, and governance processes.

Skills

ecommerce

CRM

digital marketing

landing pages

front‑end basics

Education

Bachelor's degree in Business/Marketing or related field

Tools

Shopify

Klaviyo

Attentive

Yotpo

HTML/CSS

Shopify Liquid

Job description

New Chapter, Inc.
90 Technology Dr
Brattleboro, VT 05301, USA

Description

Join an Award-Winning Team

For six consecutive years, New Chapter has been recognized as one of Vermont's Best Places to Work. As a certified B Corporation and a leading manufacturer of Organic, Non-GMO, and Certified Gluten-Free dietary supplements, we're committed to helping people live healthier lives while creating a workplace where employees can thrive.

As a wholly owned subsidiary of Procter & Gamble, we combine the values of a mission-driven company with the resources and stability of a global organization.

At New Chapter, we believe diverse perspectives make us stronger. We welcome and encourage applications from individuals of all backgrounds and experiences.

About the Role

The purpose of this role is to support the DTC channel through execution, maintenance, optimization, and supporting marketing platforms. This role assists with bringing the DTC strategy to life by building and updating landing pages, managing Shopify site content and merchandising, executing CRM campaigns, and optimizing the customer experience through third‑party apps.

The ideal candidate is a digitally savvy, detail‑oriented self‑starter who combines e‑commerce platform expertise, marketing technology proficiency, and basic front‑end development skills to deliver seamless customer experiences and support revenue growth, conversion, and retention.

What You'll Do

• Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
• Execute website updates to support product launches, promotions, and marketing campaigns.
• Manage email and SMS campaigns, automated customer journeys, and loyalty‑focused programs to drive engagement and retention.
• Ensure a consistent customer experience across digital channels.
• Monitor website and campaign performance, using data, testing, and customer insights to improve results.
• Partner with internal teams and external vendors to deliver digital marketing initiatives, product launches, and customer engagement programs on time.
• Oversee e‑commerce platforms, applications, vendors, budgets, and governance processes to ensure operational effectiveness.

What We're Looking For

• Passion for ecommerce, digital commerce, CRM, Search, Web/Mobile, Media, and IT topics.
• Ability to communicate, engage and partner with cross‑functional leadership teams across the company.
• Knowledge of Stewardship, Privacy, and Information security
• Must have solid business planning skills, strong written and verbal communication skills as well as analytical, organizational and presentation skills.
• Takes initiative, goes the extra mile to help the team deliver their goals.

Preferred Qualifications

• Bachelor's degree in Business, Marketing or related field
• 2-4+ years of ecommerce, DTC marketing, digital merchandising or site management
• Hands‑on experience managing a Shopify storefront
• Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
• Familiarity with Yotpo, Bazaarvoice, or similar review and user‑generated content platforms.
• Basic knowledge of HTML, CSS, and Shopify Liquid.
• Experience building landing pages and executing digital marketing campaigns.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with an understanding of e‑commerce KPIs and conversion optimization.
• Ability to work independently while collaborating across marketing, creative, and technical teams.

This is a hybrid position based in Southern Vermont

The target salary range for this role is $70,000 - $85,000. The salary range provided is a good faith estimate representative of all experience levels. New Chapter considers several factors when extending an offer, including but not limited to, the role, function and associated responsibilities, a candidate’s work experience, education/training, and key skills.
Hired applicants may be eligible for benefits, including but not limited to, medical, dental, vision, life insurance, short‑term disability, long‑term disability, 401(k) match, flexible spending accounts, flexible work schedules, employee assistance program, tuition reimbursement, parental leave, paid time off, and holidays.
Hired applicants may be eligible for annual short‑term and/or long‑term incentive compensation programs depending on the level of the position. Payments under these annual programs are not guaranteed and are dependent upon the company’s performance

Build Your Future with New Chapter

If you're looking for meaningful work, a strong team culture, opportunities to grow, and the chance to make a positive impact on people's health and wellness, we'd love to hear from you.

New Chapter, Inc. is an Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.