DTC Specialist

New Chapter, Inc.; Brattleboro (VT); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Flexible schedules

Paid time off

Holidays

Job summary

New Chapter, Inc. is seeking a digitally savvy professional to support the DTC channel by building and updating landing pages, managing Shopify content, and executing CRM campaigns.

You will focus on optimizing the customer journey to drive revenue growth, conversions, and retention. The role combines ecommerce platform expertise with marketing tech and basic front-end development skills, offering a hybrid position based in Southern Vermont.

Qualifications

• Experience in ecommerce and DTC marketing, including site management.
• Strong CRM, email/SMS lifecycle marketing knowledge.
• Ability to analyze data and optimize campaigns for growth.

Responsibilities

• Manage and optimize the Shopify storefront content and merchandising.
• Execute website updates for product launches and campaigns.
• Run CRM campaigns and loyalty programs to drive engagement.
• Ensure consistent customer experience across digital channels.
• Monitor performance using data and tests to improve results.
• Collaborate with internal and external teams on digital initiatives.
• Oversee budgets, vendors, and governance processes.

Skills

Ecommerce

DTC marketing

CRM

Email marketing

Analytics

Cross-functional collaboration

Education

Bachelor’s degree in Business, Marketing or related field

Tools

Shopify

Klaviyo

Attentive

Yotpo

Shopify Liquid

HTML/CSS

Job description

Join an Award-Winning Team

For six consecutive years, New Chapter has been recognized as one of Vermont's Best Places to Work. As a certified B Corporation and a leading manufacturer of Organic, Non-GMO, and Certified Gluten-Free dietary supplements, we’re committed to helping people live healthier lives while creating a workplace where employees can thrive.

About the Role

As a wholly owned subsidiary of Procter & Gamble, we combine the values of a mission-driven company with the resources and stability of a global organization.

At New Chapter, we believe diverse perspectives make us stronger. We welcome and encourage applications from individuals of all backgrounds and experiences.

The purpose of this role is to support the DTC channel through execution, maintenance, optimization, and supporting marketing platforms. This role assists with bringing the DTC strategy to life by building and updating landing pages, managing Shopify site content and merchandising, executing CRM campaigns, and optimizing the customer experience through third-party apps.

The ideal candidate is a digitally savvy, detail-oriented self-starter who combines e-commerce platform expertise, marketing technology proficiency, and basic front-end development skills to deliver seamless customer experiences and support revenue growth, conversion, and retention

What You'll Do

• Manage and optimize the Shopify storefront, including site content, merchandising, landing pages, and customer experience.
• Execute website updates to support product launches, promotions, and marketing campaigns.
• Manage email and SMS campaigns, automated customer journeys, and loyalty-focused programs to drive engagement and retention.
• Ensure a consistent customer experience across digital channels.
• Monitor website and campaign performance, using data, testing, and customer insights to improve results.
• Partner with internal teams and external vendors to deliver digital marketing initiatives, product launches, and customer engagement programs on time.
• Oversee e-commerce platforms, applications, vendors, budgets, and governance processes to ensure operational effectiveness.

What We're Looking For

• Passion for ecommerce, digital commerce, CRM, Search, Web/Mobile, Media, and IT topics.
• Ability to communicate, engage and partner with cross-functional leadership teams across the company.
• Knowledge of Stewardship, Privacy, and Information security
• Must have solid business planning skills, strong written and verbal communication skills as well as analytical, organizational and presentation skills.
• Takes initiative, goes the extra mile to help the team deliver their goals.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing or related field
• 2-4+ years of ecommerce, DTC marketing, digital merchandising or site management
• Hands‑on experience managing a Shopify storefront
• Experience with Klaviyo or Attentive for email, SMS, segmentation, and lifecycle marketing.
• Familiarity with Yotpo, Bazaarvoice, or similar review and user‑generated content platforms.
• Basic knowledge of HTML, CSS, and Shopify Liquid.
• Experience building landing pages and executing digital marketing campaigns.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Analytical mindset with an understanding of e‑commerce KPIs and conversion optimization.
• Ability to work independently while collaborating across marketing, creative, and technical teams.

This is a hybrid position based in Southern Vermont

Compensation & Benefits

The target salary range for this role is $70,000 - $85,000. The salary range provided is a good faith estimate representative of all experience levels. New Chapter considers several factors when extending an offer, including but not limited to, the role, function and associated responsibilities, a candidate’s work experience, education/training, and key skills.
Hired applicants may be eligible for benefits, including but not limited to, medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) match, flexible spending accounts, flexible work schedules, employee assistance program, tuition reimbursement, parental leave, paid time off, and holidays.
Hired applicants may be eligible for annual short-term and/or long-term incentive compensation programs depending on the level of the position. Payments under these annual programs are not guaranteed and are dependent upon the company’s performance

Build Your Future with New Chapter

If you're looking for meaningful work, a strong team culture, opportunities to grow, and the chance to make a positive impact on people's health and wellness, we'd love to hear from you.

New Chapter, Inc. is an Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.