DTC E-commerce Lead: Growth, UX & Analytics

Perry Ellis International - Retail; Miami (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health, Dental, Vision plans

401(k) retirement plan with company-m

Paid Time Off (PTO) and Holidays

Tuition Reimbursement

MAP — Member Assistance Program

Associate Engagement Events

Associate Clothing Discounts

Job summary

Perry Ellis International is seeking an experienced E-commerce Site Manager to lead our Direct-to-Consumer division at the Miami Headquarters. This senior role drives financial performance, business strategy, and digital performance for our e-commerce site, partnering with buying, planning, marketing, and web design teams to achieve growth.

Lead a mobile-first customer journey, optimize on-site merchandising, execute a coordinated marketing calendar, and leverage Google Analytics to elevate

Qualifications

• 5+ years of e-commerce merchandising and online sales experience.
• Direct experience in retail buying and/or merchandise planning.
• Bachelor's degree in business, marketing, or a technical field.
• Hands-on experience managing digital storefronts using Shopify.
• Strong knowledge of digital marketing channels, Excel and Google Analytics.

Responsibilities

• Deliver top-line sales, gross margin dollars and gross margin percentage targets for the site.
• Own mobile-first UX, optimize categories, and coordinate product launches with omni-channel buyers.
• Monitor traffic, conversion, bounce rates, and site speed; run A/B tests and site audits.
• Plan and execute digital marketing, email, SMS, and affiliate calendars.
• Collaborate with Web Design to enhance site features and explore growth opportunities.

Skills

Data-driven decision making

Collaborative leadership

Adaptable & organized

Self-starter

Education

Bachelor's degree in business/marketing/technical field

Tools

Shopify

Google Analytics

Excel

Job description

Perry Ellis International is seeking an experienced E-commerce Site Manager to lead our Direct-to-Consumer division at the Miami Headquarters. This senior role drives financial performance, business strategy, and digital performance for our e-commerce site, partnering with buying, planning, marketing, and web design teams to achieve growth.

Lead a mobile-first customer journey, optimize on-site merchandising, execute a coordinated marketing calendar, and leverage Google Analytics to elevate