Ecommerce Growth Lead, US DTC & Paid Media

Socket.dev; Boca Raton (FL); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) match

Hybrid work environment

Job summary

Travelpro seeks a Consumer Performance Manager, US DTC to drive the performance of the US ecommerce business across the main website, Shop app, and emerging surfaces. This role reports to the Head of Global DTC and translates strategy into clear priorities for internal partners and agencies.

You will own revenue, conversion, and AOV, lead full-funnel paid media, site merchandising, content and CRO programs, and collaborate with marketing, analytics, and operations to optimize results.

Qualifications

• 6+ years in ecommerce/DTC, with people or agency leadership
• Proven revenue growth in a DTC setup
• Deep Shopify expertise and analytics proficiency
• Experience with paid media across Meta/Google/affiliate
• Experience with CRO and A/B testing
• Familiarity with AI in ecommerce

Responsibilities

• Own US ecommerce revenue, conversion, and AOV across sites
• Lead full-funnel paid media and channel strategy
• Oversee site merchandising, PDP/content priorities
• Collaborate with marketing, analytics, and agencies
• Pilot AI-enabled commerce strategies and testing
• Coordinate cross-functional US ecommerce priorities

Skills

Shopify expertise

Full-funnel paid media

Analytics proficiency

A/B testing CRO

Affiliate marketing

AI in DTC

Tools

Google Analytics

GA4

Looker

Shopify Analytics

Job description

Travelpro seeks a Consumer Performance Manager, US DTC to drive the performance of the US ecommerce business across the main website, Shop app, and emerging surfaces. This role reports to the Head of Global DTC and translates strategy into clear priorities for internal partners and agencies.

You will own revenue, conversion, and AOV, lead full-funnel paid media, site merchandising, content and CRO programs, and collaborate with marketing, analytics, and operations to optimize results.