US DTC Ecommerce Growth Lead

Travelpro Products, Inc.

Boca Raton (FL)

Hybrid

USD 120,000 - 180,000

Full time

4 days ago

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Benefits offered by this job

Medical benefits

401(k) matching

Hybrid work model

Job summary

Travelpro is seeking a Consumer Performance Manager, US DTC, to own ecommerce revenue, conversion, and customer engagement. You will drive site merchandising, content strategy, and paid media plans across the US website, Shop app, and emerging surfaces.

Collaboration with marketing, analytics, operations, and agencies is essential to meet revenue targets. You’ll lead A/B testing, CRO initiatives, and AI-enabled ecommerce efforts, partnering with the Head of Global DTC to align with strategic

Qualifications

6+ years in ecommerce, DTC, or digital marketing with leadership experience.
Proven Shopify expertise and hands-on experience growing revenue in a DTC environment.
Extensive paid media strategy across Meta, Google, programmatic, and affiliate channels.

Responsibilities

Own ecommerce revenue, conversion, and AOV performance for US DTC channels.
Lead site merchandising, category structure, and PDP/content strategy.
Oversee paid media planning and full-funnel optimization with agencies and internal teams.
Partner with analytics to measure funnel performance and reallocate spend.
Coordinate cross-functional US ecommerce priorities and planning.