DTC E‑Commerce Growth Manager

Torch Drinks; United States; On-site; USD 100,000 - 160,000; Full time

Benefits offered by this job

Paid Vacation 10 days

Paid Sick Leave 5 days

Paid Holidays 6 days

401(k) Company match 4%

Medical/Dental/Vision after 60 days 50

Job summary

Torch Beverages is seeking an E-Commerce Manager to own and grow our direct‑to‑consumer business via TorchDrinks.com. You will drive promotions, merchandising, CRO, and site improvements, with a goal of moving Torch onto a path to $1 million in monthly e‑commerce revenue.

We’re looking for someone analytical, commercially minded, hands‑on, and able to work quickly without heavy bureaucracy. You’ll collaborate with paid media, CRM, creative, and brand teams to optimize performance.

Qualifications

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Responsibilities

• Build and manage the monthly e-commerce promotional calendar.
• Own CRO with focus on conversion rate, AOV, revenue per visitor, and checkout completion.
• Manage day-to-day updates in WordPress and WooCommerce: products, pricing, promotions, landing pages, merchandising, navigation, and site content.
• Continuously evaluate site structure, navigation, PDPs, landing pages, cart, and checkout to speed path to purchase.
• Develop bundles, upsells, cross-sells, and merchandising to increase revenue and AOV.
• Own e-commerce execution of new product launches and major campaigns.
• Analyze customer behavior, SKU performance, promotional performance, and site data for friction points and opportunities.
• Collaborate with paid media, CRM, creative, social, and brand teams to ensure strong offers and onsite execution.
• Own the website improvement roadmap with developers for new functionality, integrations, and site improvements.
• Identify new tools, plug-ins, automations, and platforms to improve conversion and analytics.
• Maintain a testing roadmap and move quickly on growth ideas.

Skills

CRO

Analytics

E-commerce growth

Project management

Tools

WordPress

WooCommerce

HTML/CSS/JS basics

Job description

Torch Beverages is seeking an E-Commerce Manager to own and grow our direct‑to‑consumer business via TorchDrinks.com. You will drive promotions, merchandising, CRO, and site improvements, with a goal of moving Torch onto a path to $1 million in monthly e‑commerce revenue.

We’re looking for someone analytical, commercially minded, hands‑on, and able to work quickly without heavy bureaucracy. You’ll collaborate with paid media, CRM, creative, and brand teams to optimize performance.