DTC CRO Manager: Subscription Growth & A/B Testing Lead

Versant Media, LLC; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

Versant Media, LLC in New York, NY, is seeking a Manager of Conversion Rate Optimization to lead the optimization of direct-to-consumer subscription funnels across web and in-app platforms. You will own pricing, packaging, and promotions, drive testing roadmaps, and coordinate with cross-functional teams to accelerate revenue growth.

The ideal candidate has 5+ years in subscription growth, hands-on testing experience, and familiarity with monetization platforms (Piano is a plus).

Qualifications

• Minimum 5+ years in subscriber growth, conversion rate optimization, or monetization in marketing or product.
• Experience with a DTC digital or app-based business.
• Hands-on testing platform experience.
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus.
• Analytical mindset with bias for action and experimentation.
• Strong project management and communication skills.

Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app.
• Oversee day-to-day operations and manage the subscription management platform partnership.
• Manage SKUs and pricing for in-app purchases.
• Execute and optimize A/B tests for the subscription path and purchase funnel.
• Collaborate with Product, Biz Ops, Strategy, Finance, Legal, Customer Success to align and share results.
• Prioritize product requests to support page updates and testing roadmap.
• Provide CS team with pricing, packaging, and promo materials.
• Support creative development for purchase path testing.
• Partner with Analytics to define conversion and testing reporting.
• Identify friction points in web/app user experience affecting subscriptions.
• Collaborate with acquisition marketing on target segments and deploy landing pages.

Skills

Subscriber growth

Conversion rate optimization

Monetization

Analytical mindset

Project management

Communication skills

Tools

Testing platforms

Piano

Job description

Versant Media, LLC in New York, NY, is seeking a Manager of Conversion Rate Optimization to lead the optimization of direct-to-consumer subscription funnels across web and in-app platforms. You will own pricing, packaging, and promotions, drive testing roadmaps, and coordinate with cross-functional teams to accelerate revenue growth.

The ideal candidate has 5+ years in subscription growth, hands-on testing experience, and familiarity with monetization platforms (Piano is a plus).