CRO & Subscription Growth Manager

Versant; New York (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

VERSANT Media in New York, NY, is seeking a Manager of Conversion Rate Optimization to drive adoption and growth of MS NOW’s new Membership subscription, optimizing web and in-app funnels to boost subscription revenue.

The role requires hands-on testing, experience with subscription management platforms (Piano is a plus), cross‑functional collaboration, and the ability to design and deploy testing roadmaps.

Qualifications

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability.
• Experience with a DTC digital or app-based business.
• Hands-on experience with testing platforms.
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus.
• Analytical mindset with a bias for action and experimentation.
• Strong project management and communication skills.

Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app
• Manage day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Manage the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

Skills

Subscriber growth

Conversion rate optimization

Data analytics

Project management

Communication skills

Tools

Piano

Job description

VERSANT Media in New York, NY, is seeking a Manager of Conversion Rate Optimization to drive adoption and growth of MS NOW’s new Membership subscription, optimizing web and in-app funnels to boost subscription revenue.

The role requires hands-on testing, experience with subscription management platforms (Piano is a plus), cross‑functional collaboration, and the ability to design and deploy testing roadmaps.