Manager - DTC Conversion Rate Optimization, MS NOW

Versant Media, LLC; New York (NY); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

Versant Media, LLC in New York, NY, is seeking a Manager of Conversion Rate Optimization to lead the optimization of direct-to-consumer subscription funnels across web and in-app platforms. You will own pricing, packaging, and promotions, drive testing roadmaps, and coordinate with cross-functional teams to accelerate revenue growth.

The ideal candidate has 5+ years in subscription growth, hands-on testing experience, and familiarity with monetization platforms (Piano is a plus).

Qualifications

• Minimum 5+ years in subscriber growth, conversion rate optimization, or monetization in marketing or product.
• Experience with a DTC digital or app-based business.
• Hands-on testing platform experience.
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus.
• Analytical mindset with bias for action and experimentation.
• Strong project management and communication skills.

Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app.
• Oversee day-to-day operations and manage the subscription management platform partnership.
• Manage SKUs and pricing for in-app purchases.
• Execute and optimize A/B tests for the subscription path and purchase funnel.
• Collaborate with Product, Biz Ops, Strategy, Finance, Legal, Customer Success to align and share results.
• Prioritize product requests to support page updates and testing roadmap.
• Provide CS team with pricing, packaging, and promo materials.
• Support creative development for purchase path testing.
• Partner with Analytics to define conversion and testing reporting.
• Identify friction points in web/app user experience affecting subscriptions.
• Collaborate with acquisition marketing on target segments and deploy landing pages.

Skills

Subscriber growth

Conversion rate optimization

Monetization

Analytical mindset

Project management

Communication skills

Tools

Testing platforms

Piano

Job description

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Rate Optimization will join a growing team responsible for the adoption and growth of MS NOW’s new Membership subscription. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.

The ideal candidate has experience with subscription management and testing platforms, has designed, deployed and optimized testing roadmaps, and can mobilize cross-functional teams needed to support. Prior experience launching and building test and experimentation tools and capabilities strongly preferred.

Responsibilities

• Maintain packaging, pricing, and promotional offers across web and app
• Manage day-to-day operations and partnership with the subscription management platform
• Manage SKUs and pricing for in-app purchases
• Execute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnel
• Regular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share results
• Manage and prioritize requests to product to support package page updates and testing roadmap
• Provide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offers
• Manage the creative development process for purchase path testing
• Partner with Analytics to establish conversion and testing reporting requirements
• Proactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growth
• Partner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences

Qualifications

• 5+ years of experience in subscriber growth, conversion rate optimization, or monetization in a marketing or product capability
• Experience with a DTC digital or app-based business
• Hands-on experience with testing platforms
• Experience with subscription management/monetization platforms (e.g., Piano) is a plus
• Analytical mindset with a bias for action and experimentation
• Strong project management and communication skills

Additional Job Requirements

• Must be willing to work in New York, NY.
• Must have unrestricted work authorization to work in the United States.

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary Range: $115,000 - $130,000, bonus eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with a VERSANT Media employee at one of our locations prior to a hiring decision.

VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.

VERSANT Media is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at VERSANT via-email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from VERSANT's Talent Acquisition team will be deemed the sole property of VERSANT. No fee will be paid in the event the candidate is hired by VERSANT as a result of the referral or through other means.