DMP & Audience Monetization Specialist

IGB Affiliate; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

PTO

401(k) with employer match

Life & disability insurance

Extended paid parental leave

Employee Assistance Program

Job summary

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions from the ground up in New York. You’ll work across Commercial, Product, Tech, and Data to turn complex data into revenue opportunities.

You’ll join a team that values ownership, clarity, and collaboration, reporting to the analytics leader and partnering with Sales, RevOps, and Marketing to drive data-driven growth.

Qualifications

• 5+ years of experience with DMPs, CDPs, or audience data platforms.
• Strong understanding of first-party data, identity resolution, and activation across digital channels.
• Experience with contextual targeting and brand suitability frameworks.
• Comfortable working independently in a data-driven, results-focused environment.

Responsibilities

• Own the day-to-day operation, maintenance, and optimization of the DMP and contextual targeting solutions.
• Act as primary point of contact with the DMP vendor and internal data capabilities expert.
• Build, analyze, and scale audience segments using first-party, contextual, and partner data.
• Profile and segment advertising inventory to ensure scale, brand suitability, and commercial viability.
• Collaborate with data providers to strengthen and expand data offerings.
• Translate data and platform capabilities into clear commercial insights for stakeholders.

Skills

DMP/CDP experience

First-party data

Identity resolution

Contextual targeting

Brand safety

Google Analytics

GAM experience

Tools

GAM (Google Ad Manager)

Job description

Better Collective is seeking a Data & Strategy Operations Specialist to stand up and operationalize our DMP and contextual targeting solutions from the ground up in New York. You’ll work across Commercial, Product, Tech, and Data to turn complex data into revenue opportunities.

You’ll join a team that values ownership, clarity, and collaboration, reporting to the analytics leader and partnering with Sales, RevOps, and Marketing to drive data-driven growth.