Digital Marketing Specialist - Programmatic Trader

Confidential; West Palm Beach (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) with Company match

Paid vacations and holidays

Job summary

Confidential is seeking a qualified digital marketing strategist to lead programmatic and social campaigns. The role focuses on media planning, optimization, and organized ad assets across display, YouTube, and OTT/CTV formats.

Candidates should have at least 1 year of DSP experience, familiarity with DV360/DBM, GA data and tracking, and strong Excel skills. The team emphasizes independent work, cross‑functional collaboration, and precise budget pacing.

Qualifications

• Minimum 1 year hands-on experience with a DSP or ad buying platform such as Google DV360 or Trade Desk.
• Experience with Google Analytics, YouTube Ads, and Data Studio is a plus.
• Familiar with landing page URLs, UTMs, and audience targeting.

Responsibilities

• Manage programmatic campaigns and social media campaigns.
• Adjust budgets, insertion-orders, and line-item targeting.
• Upload display, YouTube and OTT/CTV video ads.
• Analyze reports to optimize spend and pacing.
• Coordinate with other departments to process assets and activation.
• Execute campaigns from setup through trafficking and optimization.

Skills

Programmatic advertising

DSP platforms

Google Analytics

YouTube Ads

Excel

Communication

Project management

Tools

DV360/Display & Video 360

DataXu

The Trade Desk

Google Data Studio

Facebook Ads

Job description

Seeking qualified/experienced digital marketing strategist with programmatic trading experience, preferably familiar with the DoubleClick DSP (DBM/DCM/DV360/CM360/Display and Video 360). Responsible for managing programmatic campaigns, social media campaigns, digital media buying, adjusting existing budgets, insertion-order/line-item targeting, uploading display, YouTube and OTT/CTV video ads.

FUNCTION OVERVIEW: This position will join the Digital Ads team, handling paid media efforts, specializing in media planning/optimization and ad/creative organizer.

Qualifications & Responsibilities

Minimum 1 year of hands‑on experience with a DSP or ad buying platform such as: Google DoubleClick/DV360 or DataXu or TradeDesk.

Google Analytics, YouTube Ads, Google Data Studio or Facebook/Meta Ads experience is a plus.

Familiarity and experience with landing page URLs, UTMs, first‑party and third‑party audiences.

Basic/Intermediate proficiency in Microsoft Excel required.

Ability to work independently and as a positive team player.

Ability to manage multiple projects simultaneously while meeting deadlines.

Can remain meticulous/detail-oriented and organized while performing repetitive tasks.

Strong understanding in the differences between insertion orders, line items, ad‑sets, creatives etc.

Work with other departments to process ad assets (Upload, assign, turn live/active, etc.)

Actively optimize budget management, ad pacing and overall campaign spend.

Thoroughly analyze campaigns reports/data to ensure ads are serving correctly.

Execute programmatic campaigns from start to finish (setup, trafficking, optimization, reports)

Strong written and verbal communication skills.

Able to think critically and solve problems when errors occur.

Equal opportunity employer and drug‑free workplace.

We offer competitive salary, excellent benefits including 401(k) with Company match, as well as vacation and paid holidays.