Diverse Audiences Brand Activation Manager

Prudential Financial; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market-competitive base salary

401(k) with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial is seeking an Audience Engagement and Brand Activation Manager to drive deeper connections with priority and emerging audiences. You will translate insights into campaigns, content, and partnerships while collaborating with cross-functional teams to advance brand and growth priorities.

The role blends strategic thinking with hands-on activation, requiring strong collaboration, storytelling, and project management skills to influence messaging and channel approach across

Qualifications

• Bachelor’s degree required with 5–7 years of relevant marketing experience.
• Experience developing audience strategies and activation plans for diverse audiences (Women, Hispanic, Black, etc.).
• Ability to synthesize audience insights into actionable recommendations and briefs.
• Experience collaborating across Brand, Content, Comms, Research, Analytics, Media, and agency teams.

Responsibilities

• Develop audience engagement and brand activation strategies for priority and emerging audiences.
• Synthesize audience intelligence to support engagement recommendations and briefs.
• Lead day-to-day execution of campaigns, pilots, and activations focused on priority segments.
• Coordinate with creative, media and agency teams to tailor messaging by audience.

Skills

Audience engagement

Brand activation

Multicultural marketing

Cross-functional collaboration

Project management

PowerPoint

Excel

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Job description

Prudential Financial is seeking an Audience Engagement and Brand Activation Manager to drive deeper connections with priority and emerging audiences. You will translate insights into campaigns, content, and partnerships while collaborating with cross-functional teams to advance brand and growth priorities.

The role blends strategic thinking with hands-on activation, requiring strong collaboration, storytelling, and project management skills to influence messaging and channel approach across