Marketing Manager, Association Growth & Omnichannel

Prudential Ins Co of America; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Market competitive base salaries

Annual bonus potential

Medical, dental, vision, life & AD

401(k) with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Ins Co of America is seeking a Marketing Manager to spot marketplace trends, use research and data analytics to generate insights, and develop omni-channel marketing plans that support business objectives. The role emphasizes D2C marketing with highly personalized direct mail, email, and digital campaigns.

The manager will collaborate with internal and external partners, translate insights into actionable briefs, and drive acquisition and retention through test-and-learn initiatives.

Qualifications

• Bachelor's degree preferred
• 5-10 years developing B2C/direct marketing strategies

Responsibilities

• Identify growth opportunities from marketplace trends using research and data insights to shape strategy and plans.
• Collaborate with internal and external partners to align marketing goals, timelines, and budgets; coordinate integrated acquisition and retention plans.
• Develop marketing briefs with clear objectives and KPIs; work with creative and production teams to ensure alignment with strategy and budget.
• Drive acquisition and retention through test-and-learn campaigns and lifecycle marketing approaches.

Job description

Prudential Ins Co of America is seeking a Marketing Manager to spot marketplace trends, use research and data analytics to generate insights, and develop omni-channel marketing plans that support business objectives. The role emphasizes D2C marketing with highly personalized direct mail, email, and digital campaigns.

The manager will collaborate with internal and external partners, translate insights into actionable briefs, and drive acquisition and retention through test-and-learn initiatives.