Audience Engagement & Brand Activation Lead

Prudential Annuities Distributors (PAD); Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Job summary

Prudential Financial, Inc. is seeking an Audience Engagement and Brand Activation Manager to strengthen connections with priority and emerging audiences.

Working with the Director, you will translate insights about needs and motivations into relevant, engaging marketing across campaigns, content, partnerships, and test‑learn initiatives. This hands-on, strategic role requires collaboration across audience insights, brand priorities, and business opportunities, helping teams apply guidance

Qualifications

• Bachelor’s degree with 5–7 years of marketing experience.
• Experience supporting engagement and activation plans for diverse audiences.
• Strong strategic thinking and synthesis skills for audience insights.
• Experience developing briefs and activation plans for integrated campaigns.
• Ability to partner cross‑functionally with Brand, Content, Comms, Business Marketing, Research, Analytics, Media, Social, Legal/Compliance, and agency teams.
• Strong written and verbal communication and program management skills.
• Proficiency in PowerPoint and Excel.

Responsibilities

• Audience Engagement Support: Contribute to the development of audience engagement and brand activation strategies for priority and emerging audiences, with a focus on Women, Hispanic, Black, and other diverse segments.
• Cross-Functional Partnership & Enablement: Manage the day-to-day alignment of activation plans and deliverables with Director-led audience engagement priorities and relevant growth objectives.
• Integrated Activation Planning & Execution: Lead day-to-day execution of campaigns, pilots, and activations focused on priority audience segments.
• Measurement & Learning: Partner with Analytics to define audience-level success metrics and learning objectives.

Skills

Audience engagement

Brand activation

Cross-functional collaboration

Strategic thinking

Project management

Communication skills

PowerPoint proficiency

Education

Bachelor’s degree

Tools

PowerPoint

Excel

Job description

Prudential Financial, Inc. is seeking an Audience Engagement and Brand Activation Manager to strengthen connections with priority and emerging audiences.

Working with the Director, you will translate insights about needs and motivations into relevant, engaging marketing across campaigns, content, partnerships, and test‑learn initiatives. This hands-on, strategic role requires collaboration across audience insights, brand priorities, and business opportunities, helping teams apply guidance