Director, Data Strategy & Activation

Prudential Financial; Newark (NJ); Hybrid; USD 159,000 - 238,000; Full time

Benefits offered by this job

Market competitive base salaries and a

Bonuses and incentive programs

Comprehensive health benefits

401(k) with company match

Wellness programs

Job summary

Prudential Financial in Newark, NJ, is seeking a Director, Data Strategy & Activation Readiness to lead the data foundation powering marketing insights. You will set data strategy, govern data products, and drive activation-ready data across the enterprise.

You will partner across Marketing, Analytics, Technology, Privacy, and Legal to build a multi-year portfolio, establish governance, and measure impact through ROI models.

Qualifications

• 10+ years in data strategy or data management with leadership experience.
• Experience building and scaling data products and data platforms.
• Strong governance, privacy, and enterprise data-policy knowledge.

Responsibilities

• Set end-to-end data strategy and multi-year data product portfolio.
• Define standards for data product investments and ROI.
• Lead governance, identity, and trust initiatives across marketing and enterprise functions.
• Ensure privacy, compliance, and responsible data use across all data products.

Skills

Data strategy

Data governance

Product management

Stakeholder management

MarTech/CDP

Tools

Adobe Experience Platform

Marketo

SFMC

CDP platforms

Job description

Prudential Financial in Newark, NJ, is seeking a Director, Data Strategy & Activation Readiness to lead the data foundation powering marketing insights. You will set data strategy, govern data products, and drive activation-ready data across the enterprise.

You will partner across Marketing, Analytics, Technology, Privacy, and Legal to build a multi-year portfolio, establish governance, and measure impact through ROI models.