Manager, Audience Engagement & Brand Activation

Prudential Ins Co of America; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial, Inc. of the United States' Audience Engagement and Brand Activation Manager will help build stronger connections with priority and emerging audiences.

Working with the Director, this role turns insights about needs, experiences, and motivations into relevant marketing across campaigns, content, partnerships, and test-and-learn initiatives. This hands-on role requires strategic thinking and collaboration, uniting audience insights with brand priorities to drive activation

Qualifications

• Bachelor's degree with 5-7 years of experience in marketing or related fields.
• Experience supporting engagement and activation plans for diverse audience segments.
• Strong strategic thinking and synthesis skills applying audience intelligence and trends.
• Experience developing briefs, activation plans, and integrated campaigns.
• Ability to partner cross-functionally with Brand, Content, Comms, Research, Analytics, and agency teams.
• Excellent written and verbal communication; strong project management.

Responsibilities

• Develop audience engagement and brand activation strategies for priority and emerging audiences.
• Synthesize audience insights and market context to inform activation recommendations.
• Guide briefs, messaging recommendations, and campaign development based on audience needs.
• Lead day-to-day execution of campaigns and activations for key segments.
• Collaborate with creative, media, social, and agency teams to tailor messaging and formats by audience.
• Partner with analytics to measure resonance, relevance, and engagement.

Skills

Marketing strategy

Audience strategy

Multicultural marketing

Brand strategy

Communications

Advertising

Research

Cross-functional collaboration

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Job Classification: Marketing & Communications - Marketing

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 150 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents , we help customers world-wide develop strategies for growing and protecting wealth.

The Role:

The Audience Engagement and Brand Activation Manager will help Prudential build stronger, more meaningful connections with priority and emerging audiences. Working closely with the Director, this person will bring audience understanding into the day-to-day work-helping turn insights about people's needs, experiences, and motivations into marketing that feels more relevant and engaging.

This is a hands-on role for someone who is both a strategic thinker and a strong collaborator. The Manager will connect the dots across audience insights, brand priorities, and business opportunities, then help teams put that thinking into action through campaigns, content, partnerships, and test-and-learn initiatives.

Success in this role means making it easier for teams to understand the audiences they serve and apply that understanding in practical ways. The Manager will be a trusted partner and resource, not an approval layer, helping the work resonate more deeply while advancing Prudential's broader brand and growth priorities.

Responsibilities:

Audience Engagement Support

• Contribute to the development of audience engagement and brand activation strategies for priority and emerging audiences, with a focus on Women, Hispanic, Black, and other diverse segments.


• Synthesize audience intelligence, market research, cultural signals, activation learnings, and business context to support engagement and activation recommendations.


• Apply identified audience needs, mindsets, barriers, motivations, and opportunities to support activation planning, briefs, messaging recommendations, and campaign development.


• Partner with Research & Analytics to gather and apply audience intelligence and findings; support the Director in identifying learning needs and developing audience-specific guidance

Cross-Functional Partnership & Enablement

• Manage the day-to-day alignment of activation plans and deliverables with Director-led audience engagement priorities and relevant growth objectives.


• Contribute audience engagement expertise to marketing initiatives, helping teams apply relevant guidance without creating an additional approval layer.

Integrated Activation Planning & Execution Support

• Lead day-to-day execution of campaigns, pilots, and activations focused on priority audience segments.


• Provide recommendations on when and how to tailor messaging, creative, channel approach, partnerships, language, and content by audience.


• Partner with creative, media, social, and agency teams to support audience-specific activations that increase relevance, trust, and engagement.


• Provide cultural and audience input to help reduce risk and improve the effectiveness of marketing programs.


• Help identify opportunities for audience-specific partnerships, creators, content pilots, and other activation models that can generate learning and inform broader brand strategy.

Measurement & Learning

• Partner with Analytics to define audience-level success metrics and learning objectives.


• Evaluate campaign and activation performance through an audience engagement lens, including resonance, relevance, engagement, and effectiveness.


• Help identify patterns and learnings that can inform future, briefs, creative development, channel planning, and strategic recommendations.


• Coordinate test-and-learn initiatives and document what worked, what may scale, and what should be refined for future activation


• Manage assigned workstreams for applied learning initiatives, including microsites, creator partnerships, content pilots, and audience-specific tests, and document implications for future audience engagement and brand activation

Requirements:

• Bachelor's degree with 5-7 years of relevant experience in marketing, audience strategy, multicultural marketing, brand strategy, communications, advertising, research, or related fields.


• Experience supporting engagement and activation plans for diverse audience segments - including Women, Hispanic, Black, and other diverse audience segments Strong strategic thinking skills and synthesis skills, with the ability to apply audience intelligence, research, data, and cultural trends into clear activation implications.


• Experience developing marketing briefs and activation plans and supporting integrated marketing campaigns, audience-led activations, content programs, partnerships, or test-and-learn initiatives.


• Ability to partner cross-functionally with Brand, Content, Comms, Business Marketing, Research, Analytics, Media, Social, Legal/Compliance, and agency teams.


• Strong written and verbal communication skills, including the ability to develop briefs, POVs, recommendations, presentations, and executive-ready materials.


• Strong project management skills, with the ability to organize complex work across multiple priorities, stakeholders, and timelines.


• Ability to influence through relationships, clear communication, sound judgment, and audience expertise.


• Familiarity with financial services, insurance, retirement, asset management, or regulated industries is beneficial.


• Strong knowledge of Microsoft Office Suite; must be proficient in PowerPoint and comfortable working with Excel.

Our Culture:

Prudential Financial, Inc. is focused on creating a fully inclusive culture, where all employees feel comfortable bringing their authentic selves to work. We don't just accept difference-we celebrate it, support it, and thrive on it. At Prudential, employees have a unique opportunity to build their career path by owning their development, their career, and their future. We encourage employees to hone their skills and explore continued opportunities within Prudential.

What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.


• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.


• 401(k) plan with company match (up to 4%).


• Company-funded pension plan.


• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.


• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.


• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.


• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.

If you need an accommodation to complete the application process, please email [e-mail] .

If you are experiencing a technical issue with your application or an assessment, please email [e-mail] to request assistance.