Audience Engagement & Brand Activation Lead

Prudential Ins Co of America; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Job summary

Prudential Financial, Inc. of the United States' Audience Engagement and Brand Activation Manager will help build stronger connections with priority and emerging audiences.

Working with the Director, this role turns insights about needs, experiences, and motivations into relevant marketing across campaigns, content, partnerships, and test-and-learn initiatives. This hands-on role requires strategic thinking and collaboration, uniting audience insights with brand priorities to drive activation

Qualifications

• Bachelor's degree with 5-7 years of experience in marketing or related fields.
• Experience supporting engagement and activation plans for diverse audience segments.
• Strong strategic thinking and synthesis skills applying audience intelligence and trends.
• Experience developing briefs, activation plans, and integrated campaigns.
• Ability to partner cross-functionally with Brand, Content, Comms, Research, Analytics, and agency teams.
• Excellent written and verbal communication; strong project management.

Responsibilities

• Develop audience engagement and brand activation strategies for priority and emerging audiences.
• Synthesize audience insights and market context to inform activation recommendations.
• Guide briefs, messaging recommendations, and campaign development based on audience needs.
• Lead day-to-day execution of campaigns and activations for key segments.
• Collaborate with creative, media, social, and agency teams to tailor messaging and formats by audience.
• Partner with analytics to measure resonance, relevance, and engagement.

Skills

Marketing strategy

Audience strategy

Multicultural marketing

Brand strategy

Communications

Advertising

Research

Cross-functional collaboration

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Prudential Financial, Inc. of the United States' Audience Engagement and Brand Activation Manager will help build stronger connections with priority and emerging audiences.

Working with the Director, this role turns insights about needs, experiences, and motivations into relevant marketing across campaigns, content, partnerships, and test-and-learn initiatives. This hands-on role requires strategic thinking and collaboration, uniting audience insights with brand priorities to drive activation