Director, Trade Marketing & Growth Strategy

Ferrara; Chicago (IL); On-site; USD 142,000 - 198,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Annual bonus

Job summary

Ferrara in Chicago is seeking a Director of Sales Strategy to lead go‑to‑market planning and drive profitable sales growth. The role connects our direct sales organization with multiple functions to align on strategic initiatives.

You will guide annual operating plans, campaigns, and promotions, partnering with Marketing, Finance, and R&D to accelerate growth while maintaining cross‑functional balance and strong execution.

Qualifications

• Minimum Bachelor's degree in Business or Marketing; MBA preferred.
• Minimum 11 years’ experience leading sales, marketing or shopper teams within the CPG industry.
• History of communicating and presenting effectively to all levels of the organization, including C-Suite.
• Experience working with marketing teams and stakeholders to develop customer or shopper programs.

Responsibilities

• Lead development, management and implementation of sales strategies including operating plans, programs for innovation, distribution drives, campaigns and promotions; act as the voice of sales to internal partners and voice of marketing to the sales teams.
• Direct the ICP process with guidance on innovation pack size needs, innovation sizing, distribution drives, customer marketing budgets, and SKU rationalization.
• Develop deep understanding of brand strategies and help lead growth drivers over 3 to 36 months.
• Understand channel/customers with Sales and Category teams and apply analytical rigor to shape channel strategy and customizable solutions.
• Lead channel customization and major business change activities with cross‑functional groups (Marketing, Manufacturing, Finance, R&D, etc.).
• Lead budgeting and execution of customer marketing programs tied to big bets and launches.

Skills

Business acumen

Analytical skills

Fast-paced environment

Positive attitude

Effective communicator

Strategic thinking

Stakeholder management

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Job description

Ferrara in Chicago is seeking a Director of Sales Strategy to lead go‑to‑market planning and drive profitable sales growth. The role connects our direct sales organization with multiple functions to align on strategic initiatives.

You will guide annual operating plans, campaigns, and promotions, partnering with Marketing, Finance, and R&D to accelerate growth while maintaining cross‑functional balance and strong execution.