Director, Trade Marketing

Ferrara; Chicago (IL); Sur place; USD 142 000 - 198 000; Plein temps

Avantages offerts par ce poste

Health benefits

Paid time off

Annual bonus

Résumé du poste

Ferrara in Chicago is seeking a Director of Sales Strategy to lead go‑to‑market planning and drive profitable sales growth. The role connects our direct sales organization with multiple functions to align on strategic initiatives.

You will guide annual operating plans, campaigns, and promotions, partnering with Marketing, Finance, and R&D to accelerate growth while maintaining cross‑functional balance and strong execution.

Qualifications

• Minimum Bachelor's degree in Business or Marketing; MBA preferred.
• Minimum 11 years’ experience leading sales, marketing or shopper teams within the CPG industry.
• History of communicating and presenting effectively to all levels of the organization, including C-Suite.
• Experience working with marketing teams and stakeholders to develop customer or shopper programs.

Responsabilités

• Lead development, management and implementation of sales strategies including operating plans, programs for innovation, distribution drives, campaigns and promotions; act as the voice of sales to internal partners and voice of marketing to the sales teams.
• Direct the ICP process with guidance on innovation pack size needs, innovation sizing, distribution drives, customer marketing budgets, and SKU rationalization.
• Develop deep understanding of brand strategies and help lead growth drivers over 3 to 36 months.
• Understand channel/customers with Sales and Category teams and apply analytical rigor to shape channel strategy and customizable solutions.
• Lead channel customization and major business change activities with cross‑functional groups (Marketing, Manufacturing, Finance, R&D, etc.).
• Lead budgeting and execution of customer marketing programs tied to big bets and launches.

Connaissances

Business acumen

Analytical skills

Fast-paced environment

Positive attitude

Effective communicator

Strategic thinking

Stakeholder management

Formation

Bachelor’s degree in Business/Marketing

MBA preferred

Description du poste

Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The Director, Sales Strategy will lead the planning and communication of go-to-market strategies and activities that profitably grow sales within a defined business. This role plays a key role as a strategic connector between our direct sales organization and nearly every function in the organization.

Ways you will make a difference

• Lead the development, management and implementation of sales specific strategies including but not limited to annual operating plans, programs for innovation, distribution drives, assigned campaigns, and promotions to support business growth within a defined channel of distribution; act as the voice of sales to internal partners and voice of marketing to the sales teams
• Leads the annual ICP (Integrated Commercial Planning) process via direction on innovation pack size needs, innovation sizing, distribution drives, customer marketing budgets, SKU rationalization
• Develop a deep understanding of brand strategies and help lead and develop key drivers of growth over the 3 to 36 month horizon
• Develop a deep understanding of channel/customers within channel via a strong partnership with Sales and Category teams & analytical rigor to
  • Help develop and drive the right channel strategy for the brand(s)
  • Identify customizable solutions to further develop the business
• Lead channel customization and major business change activities via strong collaboration with multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, etc.)
• Lead the budgeting and execution of customer marketing programs tied to big bets, innovation launches or customer specific big bets

Skills that will make you successful

• Business acumen with strong analytical skills and demonstrated technical competence
• Ability to excel in a fast-paced high-pressure environment
• Positive attitude with intellectual curiosity and eagerness to learn
• Effective communicator who can establish win-win relationships and is comfortable pushing others with diplomacy
• Strategic thought leader
• Demonstrated ability to manage key stakeholders and deliver growth expectations

Experiences that will support your success

• Minimum Bachelor’s degree, preferably in Business, or Marketing related field; MBA preferred
• Minimum 11 years’ experience in leading highly effective sales, marketing or shopper teams within the CPG industry
• History of communicating and presenting effectively to all levels of the organization, including C-Suite team
• Previous experience working with marketing teams, internal and external stakeholders to develop customer or shopper programs

What We Offer

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center

Compensation

The salary range for this position is $141,735 to $198,429 annually.