Sr. Manager, Customer Marketing

Ferrara; Chicago (IL); On-site; USD 123,000 - 173,000; Full time

Job summary

A leading marketing firm in Chicago is seeking a Sr. Manager for Customer Marketing. In this role, you will develop and execute Seasonal go-to-market plans, collaborate with various teams, and manage marketing budgets. The ideal candidate has a solid background in marketing and sales, with at least 5 years of experience in the CPG industry. This position requires strong leadership and communication skills and offers a salary range of $123,000 - $173,000 annually.

Benefits

Comprehensive benefits supporting health

Paid time off

Annual bonuses based on performance

Qualifications

• 5+ years of sales, marketing, or business experience, preferably in CPG industry.
• Syndicated data experience (IRI, Nielsen, loyalty databases).
• Project management or consulting experience preferred.

Responsibilities

• Develop, manage, and implement Seasonal marketing strategies and plans.
• Work closely with the Field Sales Team on selling each of the 4 seasons.
• Manage customer marketing budgets and analyze ROI.

Skills

Results driven

Strong work ethic

Ability to manage multiple projects

Effective communicator

Business acumen

Education

Bachelor's degree in Business, Marketing, or related field

Tools

MS Excel

Office Suite

SAP

Job description

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Work Location: Chicago

Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication, supervision, real-time problem-solving, and participation in cross-functional initiatives.

Want to make an impact?

The main objective of the Customer Marketing Manager is to plan, develop, and execute focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution.

The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies by deploying essential marketing tactics (4-P’s):

• Price/Product architecture - ensure the right product at the right price in the right size
• Placement – optimize in-store merchandising and communicate how our offerings create a compelling proposition for customers
• Promotion - deploy effective trade and consumer marketing tactics

Ways you will make a difference

• Participate in developing, managing, and implementing Seasonal marketing strategies, plans, and programs for campaigns, promotions, and innovation.
• Work closely with the Field Sales Team on selling each of the 4 seasons.
• Lead major business change activities focusing on commercializing new Seasonal products.
• Collaborate with internal cross-functional groups (Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering).
• Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions.
• Handle multiple initiatives simultaneously and work under pressure to meet deadlines.
• Investigate and solve key concerns related to product development and margin enhancement projects.
• Engage with Marketing to provide insights into the complexity and costs of early-stage initiatives.
• Manage customer marketing budgets and analyze ROI.
• Evaluate and recommend go/no-go decisions based on strategic viability.
• Develop a deep understanding of local markets and consumers to inform Seasonal plans.
• Perform special projects as required.

Skills that will make you successful

• Results driven
• Strong work ethic, high urgency, accountability, initiative
• Ability to manage multiple projects and deadlines with ownership mentality
• Effective communicator across all organization levels
• Ability to articulate complex concepts clearly
• Business acumen with analytical and technical skills
• Continuous improvement mindset, high tolerance for ambiguity
• Understanding of marketing, sales, operational strategy, planning, and budgeting
• Willingness to travel as needed
• Proficiency in MS Excel and Office Suite; SAP is a plus

Experiences that will support your success

• Bachelor's degree in Business, Marketing, or related field
• At least 5 years of sales, marketing, or business experience, preferably in CPG industry
• Syndicated data experience (IRI, Nielsen, loyalty databases)
• Project management or consulting experience preferred
• Experience presenting to senior leadership

What We Offer

Comprehensive benefits supporting health, financial wellness, paid time off, and annual bonuses based on performance. More info at our benefits page.

Compensation

Salary range: $123,000 - $173,000 annually.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Manufacturing

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