Director, Tech Solution Marketing — Hybrid (AI & Digital Twins)

BENTLEY SYSTEMS, INC.; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Bentley Systems is seeking a senior marketing leader to define and drive the market narrative for core technology platforms, including digital twins, AI, connected data, and platform capabilities. Reporting to the VP of Product & Industry Marketing, you will shape how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead and develop a team of solution marketers while remaining accountable for one or more strategic technology areas,

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Proven ability to influence executive leaders and shape company-wide technology strategy and messaging.
• Experience leading through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Bachelor's degree required or equivalent training or experience.
• Experience in infrastructure, AEC, or engineering software markets (preferred).

Responsibilities

• Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Serve as the primary marketing advisor for Bentley's horizontal technology portfolio.
• Translate technology strategy into differentiated market positioning and strategic messaging.
• Define messaging frameworks for Bentley's core technology platforms.
• Ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes.
• Drive Bentley's technology thought leadership by identifying emerging trends and partnering with executives on key industry narratives.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.
• Lead, coach, and develop a team of solution marketers.
• Personally lead strategic technology solution initiatives while remaining hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.
• Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks, standards, and processes for consistent execution across the organization.
• Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise technology trends.
• Synthesize analyst, customer, competitive, and market insights into forward-looking positioning and strategic recommendations.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.

Skills

Leadership

Executive partnership

Strategic messaging

Cross-functional collaboration

Storytelling

Education

Bachelor's degree

Job description

Bentley Systems is seeking a senior marketing leader to define and drive the market narrative for core technology platforms, including digital twins, AI, connected data, and platform capabilities. Reporting to the VP of Product & Industry Marketing, you will shape how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead and develop a team of solution marketers while remaining accountable for one or more strategic technology areas,