Director, Technology Solution Marketing

BENTLEY SYSTEMS, INC.; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Bentley Systems is seeking a senior marketing leader to define and drive the market narrative for core technology platforms, including digital twins, AI, connected data, and platform capabilities. Reporting to the VP of Product & Industry Marketing, you will shape how Bentley's technology strategy is understood internally and differentiated externally.

As a player-coach, you will lead and develop a team of solution marketers while remaining accountable for one or more strategic technology areas,

Qualifications

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Proven ability to influence executive leaders and shape company-wide technology strategy and messaging.
• Experience leading through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Bachelor's degree required or equivalent training or experience.
• Experience in infrastructure, AEC, or engineering software markets (preferred).

Responsibilities

• Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Serve as the primary marketing advisor for Bentley's horizontal technology portfolio.
• Translate technology strategy into differentiated market positioning and strategic messaging.
• Define messaging frameworks for Bentley's core technology platforms.
• Ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes.
• Drive Bentley's technology thought leadership by identifying emerging trends and partnering with executives on key industry narratives.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.
• Lead, coach, and develop a team of solution marketers.
• Personally lead strategic technology solution initiatives while remaining hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.
• Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks, standards, and processes for consistent execution across the organization.
• Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise technology trends.
• Synthesize analyst, customer, competitive, and market insights into forward-looking positioning and strategic recommendations.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.

Skills

Leadership

Executive partnership

Strategic messaging

Cross-functional collaboration

Storytelling

Education

Bachelor's degree

Job description

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Location: Philadelphia, PA, US Denver, CO, US

Location: Philadelphia or Denver, US (Hybrid)

Position Summary:

Bentley is seeking a marketing leader to define and drive the market narrative for our core technology platforms, including digital twins, AI, connected data, and platform capabilities.

Reporting to the VP of Product & Industry Marketing, this role shapes how Bentley's technology strategy is understood internally and differentiated externally. You will partner with executive leadership to develop long-term technology narratives, guide thought leadership, and ensure consistent positioning across products, industries, and go-to-market programs.

As a player-coach, you will lead, coach, and develop a team of solution marketers while remaining accountable for one or more strategic technology solution areas. Success in this role requires executive presence, exceptional storytelling, technical curiosity, and the ability to influence across a global, matrixed organization.

Responsibilities:

Narrative & Executive Partnership

• Act as a trusted thought partner with executive leadership to shape Bentley's long-term technology positioning and strategic direction.
• Serve as the primary marketing advisor for Bentley's horizontal technology portfolio.
• Translate technology strategy into differentiated market positioning and strategic messaging.

Messaging, Positioning & Thought Leadership

• Define messaging frameworks for Bentley's core technology platforms.
• Ensure consistent positioning across industries, products, and go-to-market initiatives.
• Develop differentiated value propositions grounded in customer outcomes.
• Drive Bentley's technology thought leadership by identifying emerging trends and partnering with executives on key industry narratives.
• Engage analysts, customers, and industry influencers to validate and strengthen Bentley's market positioning.
• Lead, coach, and develop a team of solution marketers.
• Personally lead strategic technology solution initiatives while remaining hands-on in messaging and positioning.
• Align team priorities with business objectives and evolving market opportunities.

Go-to-Market Alignment

• Partner with Product Marketing, Industry Marketing, Campaigns, Sales, and Corporate Marketing to activate technology messaging globally.
• Establish scalable frameworks, standards, and processes for consistent execution across the organization.
• Maintain deep expertise in AI, digital twins, connected data, cloud platforms, and emerging enterprise technology trends.
• Synthesize analyst, customer, competitive, and market insights into forward-looking positioning and strategic recommendations.

Qualifications:

• 15+ years of experience in B2B enterprise technology marketing, including leadership in platform, AI, cloud, data, or digital transformation solutions.
• Demonstrated success influencing executive leaders and shaping company-wide technology strategy and messaging.
• Proven ability to lead through influence across a complex global matrix organization.
• Exceptional messaging and positioning capabilities, with evidence of simplifying complex technologies.
• Experience building and leading high-performing marketing teams.
• Strong cross-functional leadership across product, sales, and go-to-market teams.
• Technical fluency and intellectual curiosity in relevant technology domains.
• Bachelor's degree required or equivalent training or experience.

Preferred Qualifications:

• Experience in infrastructure, AEC, or engineering software markets.
• Experience marketing horizontal technologies across multiple industries.

Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch thisshort documentary about how we got our start.
• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user successstories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [e-mail]

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