Director, Strategic Partner Marketing & GTM

Salesforce, Inc.; Bellevue (WA); On-site; USD 182,000 - 305,000; Full time

Job summary

Salesforce, Inc. is seeking a leader to own content, launches, and enablement for joint solutions with AI partners. You will shape go-to-market strategies, partner with Product and Business Development, and create messaging, demos, and content for customers and sales teams.

You will lead a team across Product Marketing, Partner Marketing, and Sales Enablement to deliver integrated launches, assets, and training, ensuring alignment with partner commitments and program plans.

Qualifications

• Experience leading content, product marketing, or technical marketing in enterprise technology.
• Strong product and technical fluency, with the ability to explain complex solutions clearly.
• A track record of leading launches and creating effective demos, content, and enablement.
• Experience working across Product, Business Development, Sales, Communications, and Partner Marketing.
• Strong editorial judgment and the ability to connect product capabilities to customer needs.
• Experience building teams, managing budgets, and delivering work in fast-moving environments.
• Experience building GTM strategies for product or partner launches, including segmentation, positioning, and sales motion.
• Proven ability to influence and align cross-functional teams (Product, PMM, Sales, Partner Programs, Communications) without leaving anyone behind.

Responsibilities

• Orchestrate the launch GTM. You are the accountable leader for the plan, from early partnership shaping through announcement and post-launch adoption. Partner with Product from day one on roadmap, use cases, and what's ready, so the launch plan reflects what we're actually building. Define target segments, positioning, sales plays, and the customer journey. Thread PMM's product messaging through every asset. Align Partner Sales and Programs on co-sell and enablement. Keep the plan consistent with the STP marketing plan and partner commitments. Drive decisions, resolve conflicts, and make sure nothing falls through the cracks.

Job description

Salesforce, Inc. is seeking a leader to own content, launches, and enablement for joint solutions with AI partners. You will shape go-to-market strategies, partner with Product and Business Development, and create messaging, demos, and content for customers and sales teams.

You will lead a team across Product Marketing, Partner Marketing, and Sales Enablement to deliver integrated launches, assets, and training, ensuring alignment with partner commitments and program plans.