Director, Sponsorship Activation & Partnerships (On-Site)

thefloridapanthers; Florida; On-site; USD 83,000 - 131,000; Full time

Job summary

The Florida Panthers Hockey Club is seeking a Director, Partnership Activation to lead essential corporate partner relationships and manage onboarding, execution, and renewal of partner assets.

This on-site role at Amerant Bank Arena in Sunrise, FL requires planning world-class sponsorship events, coordinating tickets and experiences, and collaborating with cross-functional teams to maximize sponsor ROI and partner satisfaction.

Qualifications

• Bachelor’s degree or equivalent combination of education and work experience.
• 7+ years of work experience activating omni-channel sports sponsorships.
• Ability to manage multiple projects at one time; highly organized.
• Special event planning experience preferred.
• Excellent written and oral communication skills.
• Ability to problem-solve and approach situations in a solution-oriented manner.
• Experience using a CRM system (KORE, Salesforce, etc.).
• Experience using Microsoft Office (Word, Excel, PowerPoint) required.
• Experience using Visme preferred.
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau).
• Ability to work evenings, weekends, and holidays, based on business needs and events.

Responsibilities

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners.
• Develop customized marketing programs using inventory to achieve partners' objectives and drive revenue.
• Coordinate with internal departments to identify and execute marketing programs for key sponsors.
• Coordinate all partner tickets, suites, sponsor trips, and special events for partners.
• Create and execute events associated with partners.
• Approve marketing programs, artwork, and media per Panthers guidelines.
• Manage access and endorsements for marketing partnerships and premium experiences.
• Create season recaps documenting assets and value.
• Collaborate with sales to propose marketing platforms and new ideas for partners.
• Manage partner measurement, ROI, and ROO tools.

Skills

Multi-project management

Communication skills

Event planning

Problem solving

Education

Bachelor’s degree or equivalent

Tools

Salesforce / KORE CRM

Microsoft Office

Visme

Sponsorship tracking software (Nielsen, Blinkfire, SponsorUnited, Tableau)

Job description

The Florida Panthers Hockey Club is seeking a Director, Partnership Activation to lead essential corporate partner relationships and manage onboarding, execution, and renewal of partner assets.

This on-site role at Amerant Bank Arena in Sunrise, FL requires planning world-class sponsorship events, coordinating tickets and experiences, and collaborating with cross-functional teams to maximize sponsor ROI and partner satisfaction.