Director, Partnership Activation

The Florida Panthers; Florida; On-site; USD 110,000 - 140,000; Full time

Job summary

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena.

In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor

Qualifications

• Bachelor's degree or equivalent combination of education and work experience.
• 7+ years of work experience activating omni-channel sports sponsorships.
• Ability to manage multiple projects; highly organized.
• Special event planning experience preferred.
• Excellent written and oral communication skills.
• Ability to problem-solve with a solutions-oriented approach.
• Experience using a CRM system (KORE, Salesforce, etc.).
• Experience using Microsoft Office (Word, Excel, PowerPoint) required.
• Experience using Visme preferred.
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau).
• Ability to work evenings, weekends, and holidays, based on business needs and events.

Responsibilities

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners.
• Develop customized marketing programs using new or available inventory to achieve partners' objectives and drive revenue.
• Liaise with internal departments to identify and execute marketing programs for key sponsors throughout the year.
• Coordinate all partner tickets, suites, sponsor trips, and special events for assigned partners.
• Create and execute special events associated with partners.
• Work with partners on approval of marketing programs, artwork, and supporting media per Panthers guidelines.
• Manage coach and player access and endorsements for marketing partnerships and premium experiences.
• Create season recaps documenting delivered assets and value.
• Collaborate with sales to propose marketing platforms and new ideas for partners.
• Manage and analyze partner measurement/ROI/ROO tools.
• Other duties as assigned.

Skills

Omni-channel sponsorships

Excellent communication

CRM system

Microsoft Office

Excel

PowerPoint

Visme

Sponsorship tracking software

Education

Bachelor's degree or equivalent

Tools

KORE Salesforce

Word

Excel

PowerPoint

Visme

Nielsen

Blinkfire

SponsorUnited

Tableau

Job description

The Florida Panthers are in their 33rd season in 2026-27 as one of the National Hockey League's premier franchises. As back-to-back Stanley Cup Champions in 2024 and 2025, the Panthers have won 11 of their past 12 postseason series and captured four Eastern Conference Championships. The organization is led by President of Hockey Operations & General Manager Bill Zito, entering his seventh season, and President of Business Operations Michael White, beginning his first full season.

Anchored by a championship culture on the ice, the Panthers are equally committed to building a world-class sports and entertainment platform off of it. The organization focuses on delivering an elite guest experience across all venues, deepening the connection between the team and the South Florida community and continuing to grow the sport for the next generation. The Panthers operate four facilities in Broward County: Amerant Bank Arena in Sunrise which is home of Panthers home games, concerts and events, Panthers IceDen in Coral Springs, the state-of-the-art Baptist Health IcePlex in Fort Lauderdale and renovated War Memorial Auditorium which hosts concerts and events year-round.

The Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. That foundation of selfless service shapes the organization's identity at every level. The Panthers' pillar program, "Heroes Among Us," honors a U.S. military veteran at every home game, and the Florida Panthers Foundation directs its efforts across four core pillars: veterans' affairs, children's health and education, raising awareness for the endangered Florida Panther and growing youth hockey throughout the region. The organization remains deeply committed to empowering and strengthening the diverse communities of South Florida and the tri-county area.

Director, Partnership Activation

• Organization: Florida Panthers Hockey Club
• Department: Corporate Partnerships
• Reports To: Vice President of Partnership Activation
• FLSA Status: Non-Exempt (Hourly)
• Employment Type: Full-Time
• Schedule: Flexibility required for evenings, weekends, and occasional holidays based on business needs and events

Job Summary

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena.

In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor Trips, and more) while managing relationships internally and externally to ensure smooth delivery of all partner assets.

Essential Functions

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners
• Develop customized marketing programs using new or available inventory to achieve partners' business objectives and drive revenue
• Serve as liaison with internal departments including Community, Digital, Premium Experiences, and Finance to identify and execute marketing programs for key sponsors throughout the year
• Coordinate all partner tickets, suites, sponsor trips, and special events for assigned partners
• Create and execute special events associated with partners
• Work with partners on approval of marketing programs, associated rules, artwork, and supporting media in adherence with Panthers guidelines
• Manage coach and player access and endorsements for marketing partnerships and premium experiences
• Create season recaps for all managed partners that document delivered contractual, paid, and bonus assets, as well as the value provided against those assets
• Work closely with the sales team to provide recommendations on marketing platforms to enhance current partner relationships and offer new ideas for potential partners
• Manage and analyze partner measurement / ROI / ROO tools
• Other duties as assigned

Qualifications

• Bachelor's degree or equivalent combination of education and work experience
• 7+ years of work experience activating omni-channel sports sponsorships
• Ability to manage multiple projects at one time; highly organized
• Special event planning experience preferred
• Excellent written and oral communication skills
• Ability to problem-solve and approach situations in a solution-oriented manner
• Experience using a CRM system (KORE, Salesforce, etc.)
• Experience using Microsoft Office (Word, Excel, PowerPoint) required
• Experience using Visme preferred
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau)
• Ability to work evenings, weekends, and holidays, based on business needs and events

This position works in an arena where the noise level is generally high, crowd traffic is heavy, and temperatures are variable — often cold. Lights are bright or dark with occasional exposure to flashing lights and pyrotechnics.

Physical Demands

• Walking, including long distances and moving between work sites
• Standing for sustained periods of time
• Lifting and moving objects up to 25 pounds
• Balancing on narrow, slippery, or moving surfaces
• Must be able to communicate clearly through talking and hearing at normal speaking levels

Position Type / Expected Hours of Work

This is a full-time salaried position. Must be able to work flexible hours including evenings, weekends, and occasional holidays.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.