Strategic Partnership Activation Director

Florida Panthers; Florida; On-site; USD 110,000 - 150,000; Full time

Job summary

The Florida Panthers Hockey Club is seeking a Director, Partnership Activation to lead Omni-channel sponsorship activation for our corporate partners. You will own onboarding, fulfillment, renewal, and strategic partner programs, driving revenue and partner satisfaction.

You'll collaborate across departments, plan high-profile events, manage budgets, and deliver measurable ROI while working evenings, weekends, and holidays as needed in a dynamic arena environment.

Qualifications

• Bachelor's degree or equivalent combination.
• 7+ years of work experience activating omni-channel sports sponsorships.
• Excellent written and oral communication skills.
• Experience using CRM systems (KORE, Salesforce, etc.).
• Experience using Microsoft Office (Word, Excel, PowerPoint).
• Ability to work evenings, weekends, and holidays based on business needs.
• Strong project management and multi-tasking abilities.

Responsibilities

• Direct day-to-day account management for assigned partners.
• Develop customized marketing programs to meet partners' objectives and drive revenue.
• Coordinate partner tickets, suites, sponsor trips, and events.
• Plan and execute world-class sponsorship events.
• Analyze partner ROI/ROO and document assets delivered.
• Collaborate with sales to identify new opportunities.
• Ensure compliance with Panthers guidelines.

Skills

Project management

Event planning

CRM systems

Communication skills

Time management

Microsoft Office

Education

Bachelor's degree or equivalent

Tools

Salesforce CRM

Tableau

Nielsen

Blinkfire

Job description

The Florida Panthers Hockey Club is seeking a Director, Partnership Activation to lead Omni-channel sponsorship activation for our corporate partners. You will own onboarding, fulfillment, renewal, and strategic partner programs, driving revenue and partner satisfaction.

You'll collaborate across departments, plan high-profile events, manage budgets, and deliver measurable ROI while working evenings, weekends, and holidays as needed in a dynamic arena environment.