Director, Partnership Activation — Elite Sponsorship Experiences

The Florida Panthers; Florida; On-site; USD 110,000 - 140,000; Full time

Job summary

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena.

In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor

Qualifications

• Bachelor's degree or equivalent combination of education and work experience.
• 7+ years of work experience activating omni-channel sports sponsorships.
• Ability to manage multiple projects; highly organized.
• Special event planning experience preferred.
• Excellent written and oral communication skills.
• Ability to problem-solve with a solutions-oriented approach.
• Experience using a CRM system (KORE, Salesforce, etc.).
• Experience using Microsoft Office (Word, Excel, PowerPoint) required.
• Experience using Visme preferred.
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau).
• Ability to work evenings, weekends, and holidays, based on business needs and events.

Responsibilities

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners.
• Develop customized marketing programs using new or available inventory to achieve partners' objectives and drive revenue.
• Liaise with internal departments to identify and execute marketing programs for key sponsors throughout the year.
• Coordinate all partner tickets, suites, sponsor trips, and special events for assigned partners.
• Create and execute special events associated with partners.
• Work with partners on approval of marketing programs, artwork, and supporting media per Panthers guidelines.
• Manage coach and player access and endorsements for marketing partnerships and premium experiences.
• Create season recaps documenting delivered assets and value.
• Collaborate with sales to propose marketing platforms and new ideas for partners.
• Manage and analyze partner measurement/ROI/ROO tools.
• Other duties as assigned.

Skills

Omni-channel sponsorships

Excellent communication

CRM system

Microsoft Office

Excel

PowerPoint

Visme

Sponsorship tracking software

Education

Bachelor's degree or equivalent

Tools

KORE Salesforce

Word

Excel

PowerPoint

Visme

Nielsen

Blinkfire

SponsorUnited

Tableau

Job description

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena.

In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor