Director, Partnership Activation

thefloridapanthers; Florida; On-site; USD 83,000 - 131,000; Full time

Job summary

The Florida Panthers Hockey Club is seeking a Director, Partnership Activation to lead essential corporate partner relationships and manage onboarding, execution, and renewal of partner assets.

This on-site role at Amerant Bank Arena in Sunrise, FL requires planning world-class sponsorship events, coordinating tickets and experiences, and collaborating with cross-functional teams to maximize sponsor ROI and partner satisfaction.

Qualifications

• Bachelor’s degree or equivalent combination of education and work experience.
• 7+ years of work experience activating omni-channel sports sponsorships.
• Ability to manage multiple projects at one time; highly organized.
• Special event planning experience preferred.
• Excellent written and oral communication skills.
• Ability to problem-solve and approach situations in a solution-oriented manner.
• Experience using a CRM system (KORE, Salesforce, etc.).
• Experience using Microsoft Office (Word, Excel, PowerPoint) required.
• Experience using Visme preferred.
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau).
• Ability to work evenings, weekends, and holidays, based on business needs and events.

Responsibilities

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners.
• Develop customized marketing programs using inventory to achieve partners' objectives and drive revenue.
• Coordinate with internal departments to identify and execute marketing programs for key sponsors.
• Coordinate all partner tickets, suites, sponsor trips, and special events for partners.
• Create and execute events associated with partners.
• Approve marketing programs, artwork, and media per Panthers guidelines.
• Manage access and endorsements for marketing partnerships and premium experiences.
• Create season recaps documenting assets and value.
• Collaborate with sales to propose marketing platforms and new ideas for partners.
• Manage partner measurement, ROI, and ROO tools.

Skills

Multi-project management

Communication skills

Event planning

Problem solving

Education

Bachelor’s degree or equivalent

Tools

Salesforce / KORE CRM

Microsoft Office

Visme

Sponsorship tracking software (Nielsen, Blinkfire, SponsorUnited, Tableau)

Job description

Organization Overview:

The Florida Panthers are in their 33rd season in 2026-27 as one of the National Hockey League's premier franchises. As back-to-back Stanley Cup Champions in 2024 and 2025, the Panthers have won 11 of their past 12 postseason series and captured four Eastern Conference Championships. The organization is led by President of Hockey Operations & General Manager Bill Zito, entering his seventh season, and President of Business Operations Michael White, beginning his first full season. Anchored by a championship culture on the ice, the Panthers are equally committed to building a world-class sports and entertainment platform off of it. The organization focuses on delivering an elite guest experience across all venues, deepening the connection between the team and the South Florida community and continuing to grow the sport for the next generation. The Panthers operate four facilities in Broward County: Amerant Bank Arena in Sunrise which is home of Panthers home games, concerts and events, Panthers IceDen in Coral Springs, the state-of-the-art Baptist Health IcePlex in Fort Lauderdale and renovated War Memorial Auditorium which hosts concerts and events year-round. The Panthers are owned by Vincent J. Viola, a graduate of the United States Military Academy at West Point and a veteran of the U.S. Army. That foundation of selfless service shapes the organization's identity at every level. The Panthers' pillar program, "Heroes Among Us", honors a U.S. military veteran at every home game, and the Florida Panthers Foundation directs its efforts across four core pillars: veterans' affairs, children's health and education, raising awareness for the endangered Florida Panther and growing youth hockey throughout the region. The organization remains deeply committed to empowering and strengthening the diverse communities of South Florida and the tri-county area.

Director, Partnership Activation

• Organization: Florida Panthers Hockey Club
• Department: Corporate Partnerships
• Reports To: Vice President of Partnership Activation
• FLSA Status: Non-Exempt (Hourly)
• Employment Type: Full-Time
• Location: Amerant Bank Arena, Sunrise, FL - On-Site
• Schedule: Flexibility required for evenings, weekends, and occasional holidays based on business needs and events

Job Summary

The Director, Partnership Activation will be an essential part of the Corporate Partnerships team, maintaining high-level relationships with Florida Panthers corporate partners. This role is responsible for the flawless onboarding, execution, and renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena. In addition to the fulfillment and execution of accounts, this role will play a major part in planning world-class sponsorship events (e.g., Partnership Summit, Sponsor Trips, and more) while managing relationships internally and externally to ensure smooth delivery of all partner assets.

Essential Functions

• Direct day-to-day account management, including activation, fulfillment, and budget, for assigned corporate partners
• Develop customized marketing programs using new or available inventory to achieve partners' business objectives and drive revenue
• Serve as liaison with internal departments including Community, Digital, Premium Experiences, and Finance to identify and execute marketing programs for key sponsors throughout the year
• Coordinate all partner tickets, suites, sponsor trips, and special events for assigned partners
• Create and execute special events associated with partners
• Work with partners on approval of marketing programs, associated rules, artwork, and supporting media in adherence with Panthers guidelines
• Manage coach and player access and endorsements for marketing partnerships and premium experiences
• Create season recaps for all managed partners that document delivered contractual, paid, and bonus assets, as well as the value provided against those assets
• Work closely with the sales team to provide recommendations on marketing platforms to enhance current partner relationships and offer new ideas for potential partners
• Manage and analyze partner measurement / ROI / ROO tools
• Other duties as assigned

Qualifications

• Bachelor’s degree or equivalent combination of education and work experience
• 7+ years of work experience activating omni-channel sports sponsorships
• Ability to manage multiple projects at one time; highly organized
• Special event planning experience preferred
• Excellent written and oral communication skills
• Ability to problem-solve and approach situations in a solution-oriented manner
• Experience using a CRM system (KORE, Salesforce, etc.)
• Experience using Microsoft Office (Word, Excel, PowerPoint) required
• Experience using Visme preferred
• Experience using sponsorship tracking software (e.g., Nielsen, Blinkfire, SponsorUnited, Tableau)
• Ability to work evenings, weekends, and holidays, based on business needs and events

Work Environment

Work Environment This position works in