Director, Solar Client Acquisition & Growth

GRID Alternatives; Austin (TX); Remote; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

PTO 5 weeks

13 paid holidays

Commuter Checks

403b Retirement Plan

EAP

FSA

HSA

STD

LTD

AD&D insurance

Job summary

GRID Alternatives seeks a Director of Client Acquisition & Marketing to lead homeowner acquisition for the Single-Family Solar workstream. You will integrate central marketing, Intake, regional channels, referrals, and partnerships into one plan, setting targets and driving a cohesive, high-impact strategy across campaigns and channels.

You will manage senior staff and align channel activities with installation goals, using CRM data to optimize performance and forecasting.

Qualifications

• Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function.
• Experience managing teams and directly leading multi-channel marketing campaigns.
• Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.
• Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions.
• Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills.
• Commitment to equitable access and respectful engagement with diverse communities; experience in clean energy, housing, nonprofit, or mission-driven field preferred.

Responsibilities

• Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets.
• Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels.
• Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target.
• Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.
• Lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.
• Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams.
• Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews.
• Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution.
• Communicate performance, risks, and resource needs to leadership and represent client acquisition in planning, budgeting, staffing, and cross-functional decisions.

Skills

Leadership

Marketing

Team management

Forecasting

CRM

Acquisition funnels

Lead conversion

Multi-channel

Education

Bachelor or equivalent

Tools

CRM systems

Email marketing

SMS campaigns

Job description

GRID Alternatives seeks a Director of Client Acquisition & Marketing to lead homeowner acquisition for the Single-Family Solar workstream. You will integrate central marketing, Intake, regional channels, referrals, and partnerships into one plan, setting targets and driving a cohesive, high-impact strategy across campaigns and channels.

You will manage senior staff and align channel activities with installation goals, using CRM data to optimize performance and forecasting.