Director of Solar Client Acquisition & Growth (Remote)

GRID Alternatives; Oakland (CA); Remote; USD 135,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

5 weeks PTO

13 paid holidays

Commuter Checks

403b Retirement Plan

Employee Assistance Program

Flexible Spending Account

Health Savings Account

STD

LTD

AD&D insurance

Job summary

GRID Alternatives, a national nonprofit advancing renewable energy access, seeks a Director of Client Acquisition & Marketing. This remote role drives homeowner acquisition for the Single-Family Solar workstream, unifying central marketing, intake, regional channels, referrals, and partnerships to hit annual targets.

You will oversee multi-region campaigns, optimize lead qualification, and ensure strong funnel performance while reporting to the General Manager and potentially expanding the

Qualifications

• Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or related function.
• Experience managing teams and leading multi-channel marketing campaigns.
• Strong knowledge of acquisition funnels, lead conversion, attribution, and forecasting.
• Experience translating production goals into measurable pipeline targets and using CRM data.
• Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership.
• Commitment to equitable access and engagement with diverse communities; mission-driven experience preferred.

Responsibilities

• Develop annual homeowner acquisition strategy aligning installation goals to lead, qualification, application, and contract targets.
• Establish targets across central marketing, regional acquisition, reactivation, referrals, and partnerships.
• Maintain integrated forecasts and initiate corrective actions when metrics fall below target.
• Coach and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and direct reports.
• Lead central marketing strategy including email, SMS, website conversion, paid and social media campaigns.
• Set standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams.
• Coordinate channel plans with regional leaders; manage source tracking and performance reviews.
• Collaborate with Data to maintain funnel definitions, dashboards, forecasts, and attribution.
• Communicate performance, risks, and resource needs to leadership; represent client acquisition in planning and budgeting.

Skills

Leadership

Marketing

CRM

Forecasting

Multi-channel campaigns

Team management

Tools

CRM software

Job description

GRID Alternatives, a national nonprofit advancing renewable energy access, seeks a Director of Client Acquisition & Marketing. This remote role drives homeowner acquisition for the Single-Family Solar workstream, unifying central marketing, intake, regional channels, referrals, and partnerships to hit annual targets.

You will oversee multi-region campaigns, optimize lead qualification, and ensure strong funnel performance while reporting to the General Manager and potentially expanding the