Director of Client Acquisition & Marketing
GRID Alternatives
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Benefits offered by this job
Job summary
GRID Alternatives seeks a Director of Client Acquisition & Marketing to lead homeowner acquisition for the Single-Family Solar workstream. You will integrate central marketing, Intake, regional channels, referrals, and partnerships into one plan, setting targets and driving a cohesive, high-impact strategy across campaigns and channels.
You will manage senior staff and align channel activities with installation goals, using CRM data to optimize performance and forecasting.
Qualifications
- Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function.
- Experience managing teams and directly leading multi-channel marketing campaigns.
- Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.
- Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions.
- Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills.
- Commitment to equitable access and respectful engagement with diverse communities; experience in clean energy, housing, nonprofit, or mission-driven field preferred.
Responsibilities
- Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets.
- Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels.
- Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target.
- Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.
- Lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.
- Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams.
- Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews.
- Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution.
- Communicate performance, risks, and resource needs to leadership and represent client acquisition in planning, budgeting, staffing, and cross-functional decisions.
Skills
Education
Tools
Job description
GRID Alternatives is a national leader in making clean, affordable solar power and solar jobs accessible to low-income communities and communities of color. GRID is an entrepreneurial, high-growth non-profit organization that provides direct solar installation and project development; clean mobility options; workforce training and service-learning opportunities; and low-income solar policy advocacy.
GRID Alternatives is a national leader in making clean, affordable solar power and solar jobs accessible to low-income communities and communities of color. GRID is an entrepreneurial, high-growth non-profit organization that provides direct solar installation and project development; clean mobility options; workforce training and service-learning opportunities; and low-income solar policy advocacy.
At GRID, we care about each other and know that each employee has a whole self that includes life outside of work. Our culture supports learning, growth and well-being of all of our team members.
The Director of Client Acquisition & Marketing leads homeowner acquisition for the Single-Family Solar workstream and is accountable for generating and converting enough homeowner interest to achieve annual application, contract, and installation goals. The Director integrates central marketing, Intake, regional acquisition, referrals, reactivation, and partnerships into one measurable plan. The Director establishes shared targets, priorities, and performance expectations, while functional managers and regional leaders develop and execute strategies for their channels. Initially, the Director will also lead central marketing strategy and campaign execution, including multiregional digital campaigns, website conversion, email and SMS, paid and social media, and campaign testing. The Director reports to the Single-Family General Manager and directly supervises the Senior Client Acquisition Marketing Coordinator and Intake Team Manager. As resources become available, the Director may hire a Central Client Acquisition Marketing Manager to assume day-to-day campaign leadership.
- Develop the annual homeowner acquisition strategy and translate installation goals into lead, qualification, application, and contract targets.
- Establish targets across central marketing, regional acquisition, reactivation, referral, and partnership channels.
- Maintain an integrated forecast and coordinate corrective action when lead volume, quality, conversion, or capacity falls below target.
- Manage, coach, and develop the Senior Client Acquisition Marketing Coordinator, Intake Team Manager, and other direct reports.
- Initially lead central marketing strategy and campaign execution, including email and SMS, website conversion, paid and social media, multi-region campaigns, regional campaign support, and A/B testing.
- Establish standards for lead response, qualification, ownership, routing, and handoffs between central and regional teams, such as central Intake and regional enrollment teams.
- Partner with regional and functional leaders to coordinate channel plans, targets, source tracking, follow-up standards, and performance reviews.
- Partner with the Data team to maintain funnel definitions, dashboards, forecasts, and source attribution.
- Communicate performance, risks, and resource needs to leadership and represent client acquisition in planning, budgeting, staffing, and cross-functional decisions.
A successful Director will establish a coordinated acquisition system with shared targets, clear channel ownership, timely lead follow-up, effective conversion, measurable referral and partnership results, and reliable forecasting. Initially, the Director will also establish a high-performing central marketing campaign portfolio and build the foundation for transitioning day-to-day campaign leadership to a future Central Client Acquisition Marketing Manager. The acquisition system will produce enough qualified homeowners and signed contracts to support annual solar installation goals.
- Leadership experience in client acquisition, marketing, Intake, outreach, enrollment, demand generation, or a related function.
- Experience managing teams and directly leading multi-channel marketing campaigns.
- Strong knowledge of acquisition funnels, lead conversion, campaign performance, attribution, and forecasting.
- Experience translating production goals into measurable pipeline targets and using CRM and performance data to guide decisions.
- Strong strategic planning, prioritization, communication, coaching, and cross-functional leadership skills.
- Commitment to equitable access and respectful engagement with diverse communities. Experience in clean energy, housing, nonprofit, community development, or another mission-driven field is preferred.
The compensation range for this fulltime position is $135,000-$150,000. The base pay that will actually be offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity.
- Medical, Dental, Vision/Eye Care insurance, 5 weeks paid time off (PTO),13 paid holidays, Commuter Checks, 403b Retirement Plan, Employee Assistance Program (EAP), Flexible Spending Account (FSA), Health Savings Account (HSA), STD, LTD, and AD&D insurance
The ideal candidate will sit in a remote location within the United States, this role is a Work from Home opportunity. This position may require up to 25% out-of-town travel to regional offices and special projects such as org-wide celebrations, team building exercises, etc. Availability to work nights and weekends may very rarely be required. GRID Alternatives may provide vehicles for work travel and/or travel reimbursement for personal vehicle use. In this instance, applicants must hold a valid driver’s license and have a good driving record.
- Hired CA candidates must be able to pass a screening for drugs that are illegal in the state of California, including: amphetamine, cocaine metabolite, opiates, and PCP.
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to: RECRUITING@GRIDALTERNATIVES.ORG
GRID Alternatives provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability or genetics. Because we value EID at GRID Alternatives, we encourage folks from all backgrounds to apply, even if you do not meet all of the preferred qualifications. Every member of GRID Alternatives must be dedicated to participating in the organization's equity, inclusion, and diversity (EID) work.
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