Director, Shopper Creative: Water, Tea & Coffee

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Director, Shopper Creative to shape the creative direction for water, tea, and coffee brands in North America. You will lead unconstrained briefs and experiment with disruptive ideas in retail and digital spaces, driving Brand Love and Brand Value.

You will collaborate with cross-functional teams to define opportunities for growth, translate insights into shopper campaigns, and ensure on-time, on-budget delivery across channels.

Qualifications

• 8+ years of creative content/marketing experience.
• Deep consumer understanding and knowledge of cultural trends.
• Ability to translate business needs into impactful creative executions.

Responsibilities

• Lead creative excellence as single point of contact for retail and shopper executions.
• Define shopper marketing strategy across brands in the portfolio.
• Develop briefs and lead agency partners to create engaging shopper campaigns.

Skills

Creative leadership

Shopper marketing

Omnichannel strategy

Agency collaboration

Brand strategy

Job description

The Coca-Cola Company in Atlanta seeks a Director, Shopper Creative to shape the creative direction for water, tea, and coffee brands in North America. You will lead unconstrained briefs and experiment with disruptive ideas in retail and digital spaces, driving Brand Love and Brand Value.

You will collaborate with cross-functional teams to define opportunities for growth, translate insights into shopper campaigns, and ensure on-time, on-budget delivery across channels.