Strategic Shopper Marketing Director

The Coca-Cola Company; Nashville (TN); On-site; USD 150,000 - 210,000; Full time

Job summary

The Coca-Cola Company in Nashville is seeking a Director of Shopper Marketing Strategy for the Advanced Hydration team. You will lead strategies across BODYARMOR, POWERade, vitaminwater, and smartwater to strengthen retailer partnerships and drive in-store impact.

You will own annual plans, budgets over $4M+, and collaborate with Sales, Corporate Marketing, Field Marketing, and Commercial teams to translate consumer insights into measurable retailer results.

Qualifications

• Minimum 7+ years experience in shopper marketing or related field.
• Expert knowledge of convenience retail channel and respective relevant retail media networks.
• Residence within the Nashville, TN or Atlanta, GA area is required (within 50 miles).
• Professional level proficiency with MS Office (PowerPoint, Excel, Word).
• Willingness to travel 25% by car/plane.

Responsibilities

• Be the marketing lead & responsible for Shopper Marketing plans aligning with retailer goals.
• Collaborate with VP of Customer Marketing and cross-functional teams on strategy development.
• Design and execute annualized shopper plans for the U.S. domestic market.
• Manage end-to-end lifecycle of retailer programs from initiation to reporting.
• Maintain a detailed calendarized marketing plan with objectives, KPIs, and budgets.

Skills

Experience in Shopper Marketing

Education

Bachelor’s Degree

Tools

PowerPoint

Excel

Job description

The Coca-Cola Company in Nashville is seeking a Director of Shopper Marketing Strategy for the Advanced Hydration team. You will lead strategies across BODYARMOR, POWERade, vitaminwater, and smartwater to strengthen retailer partnerships and drive in-store impact.

You will own annual plans, budgets over $4M+, and collaborate with Sales, Corporate Marketing, Field Marketing, and Commercial teams to translate consumer insights into measurable retailer results.