Director, Shopper Creative (Water, Tea, and Coffee)

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Director, Shopper Creative to shape the creative direction for water, tea, and coffee brands in North America. You will lead unconstrained briefs and experiment with disruptive ideas in retail and digital spaces, driving Brand Love and Brand Value.

You will collaborate with cross-functional teams to define opportunities for growth, translate insights into shopper campaigns, and ensure on-time, on-budget delivery across channels.

Qualifications

• 8+ years of creative content/marketing experience.
• Deep consumer understanding and knowledge of cultural trends.
• Ability to translate business needs into impactful creative executions.

Responsibilities

• Lead creative excellence as single point of contact for retail and shopper executions.
• Define shopper marketing strategy across brands in the portfolio.
• Develop briefs and lead agency partners to create engaging shopper campaigns.

Skills

Creative leadership

Shopper marketing

Omnichannel strategy

Agency collaboration

Brand strategy

Job description

Job Description Summary: Director, Shopper Creative (WTC) The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Shopper Creative for our Water, Tea, and Coffee portfolio of brands. This is a unique opportunity for a creative visionary who is passionate about pushing boundaries and driving innovation. As a key player in our creative strategy, you will shape the creative direction in the retail and e-commerce space for our water, tea, and coffee brands in North America. This role is about leading unconstrained briefs and experimenting with disruptive creative ideas in and outside of retail. If you are a creative strategist who thrives in a dynamic environment and is excited about the prospect of transforming our commerce-focused marketing through partnerships, customers, collaborations, assets, innovation, and experiments, then this is the role for you.

What You'll Do for Us:

Lead creative excellence, serving as the single point of contact for retail and shopper executions between creative strategy, category, and localization teams. Lead creative strategy for shopper marketing across brands in the portfolio. Collaborate with the Creative Strategy and Brand/Category teams to define opportunities for brand growth and build plans to translate those opportunities into shopper campaigns. Develop engaging creative briefs and lead agency partners in the creative process, identifying innovative ways for consumers to engage with our brands across traditional and digital retail experiences. Develop inspiring commerce briefs that connect business objectives, shopper insights, and retail opportunities, resulting in scalable, best-in-class playbooks that enable strong System execution across channels and customers. Amplify creative ideas for global and regional projects into contemporary communications that unlock future brand growth and excite consumers to build Brand Love (i.e., Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets, etc.). Lead omnichannel shopper strategy and creative development in partnership with agency teams, ensuring creative excellence to drive purchase in-store and online. Serve as an omnichannel SME and trusted partner across internal and agency teams to ensure programs are seamlessly executed across channels and delivered on time and on budget.

Qualifications & Requirements:

• 8+ years of creative content/marketing experience.
• Deep consumer understanding, knowledge of cultural trends, awareness of current and future business needs, and experience leading internal and agency teams.
• Demonstrated ability to develop creative strategy and execution plans.
• Skilled in translating business needs and consumer/shopper insights into impactful creative executions, with data-backed solutions that drive retail sales, category growth, and basket size.
• Ability to inspire and evaluate commerce strategy and creative based on strategic alignment, creativity, consumer impact, and System needs.
• Knowledge of shopper creative best practices to ensure all creative deliverables are optimized for the channel and placement.
• Stay ahead of trends in omnichannel commerce, consumer behaviors, and retail innovations to build compelling shopper programs for the future.
• Experience in shopper content development and production.
• Exceptional leadership, collaboration, and influencing skills to navigate cross-functional teams and inspire internal and external stakeholders.
• Preferred creative or planning experience with world-class creative agencies and brands.
• Prior CPG experience preferred.

What We Can Do For You:

• Iconic & Innovative Brands: Our portfolio represents over 20 different billion-dollar brands such as Topo Chico, Dasani, Gold Peak, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, creating a creative culture that supports risk-taking and innovation.
• Innovation & Technology: The opportunity to work with an award-winning team that is on the cutting edge of innovation.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range: United States: 169,000 - 200,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.

A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 23, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we're making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We're glad you've chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.