Director of Shopper Marketing – Advanced Hydration

Bodyarmor; Atlanta (GA); Sur place; USD 155 000 - 175 000; Plein temps

Résumé du poste

The Coca-Cola Company in Atlanta, GA seeks a Director, Shopper Marketing Strategy for Advanced Hydration. You will lead shopper marketing plans, guide cross-functional teams, and partner with retailer teams to drive results across BodyARMOR, Powerade, smartwater and vitaminwater brands.

The role requires deep retailer knowledge, strong leadership, 25% travel, and a proven track record in shopper marketing strategy and execution.

Qualifications

• Bachelor’s degree required in a related field.
• +7+ years experience in Shopper Marketing or related field.
• Expert knowledge of convenience retail channel and retail media networks.
• Residence within 50 miles of Nashville, TN or Atlanta, GA area.
• Willingness to travel ~25% by car/plane; valid driver's license.

Responsabilités

• Lead & collaborate with the Customer Marketing VP and category teams on foundational retailer marketing strategy and implementation.
• Design & execute annual shopper marketing plans for the U.S. domestic market.
• Manage project lifecycle for Retailer Shopper Marketing programs from initiation to post-analysis.
• Maintain a detailed calendarized marketing plan with objectives, KPIs, and budgets.
• Directly manage a $4M+ budget with real-time reporting and reconciliations.
• Oversee media agency partnerships and campaign performance updates.
• Act as SME on channels, retailers, shopper segments, insights, trends, and policy compliance.
• Build relationships with retailer counterparts to drive opportunities and programs.

Connaissances

Shopper Marketing

Brand Architecture

Brand Positioning

Channel Management

Digital Media Strategy

Media Planning

People Management

Team Management

SWOT Analysis

Sponsorships

Social Media Strategies

Creative Briefs

Marketing Activation

Marketing Strategies

Formation

Bachelor’s Degree

Outils

PowerPoint

Excel

Word

Description du poste

The Coca-Cola Company in Atlanta, GA seeks a Director, Shopper Marketing Strategy for Advanced Hydration. You will lead shopper marketing plans, guide cross-functional teams, and partner with retailer teams to drive results across BodyARMOR, Powerade, smartwater and vitaminwater brands.

The role requires deep retailer knowledge, strong leadership, 25% travel, and a proven track record in shopper marketing strategy and execution.