Director, Shopper Insights – Convenience Retail Growth Leader
Coca-Cola
Obtenez une réponse de cet employeur
Votre CV et votre lettre de motivation, adaptés exactement à ce que l’employeur recherche.
Résumé du poste
Coca-Cola is seeking a Director of Shopper Insights for Convenience Retail in Atlanta. This role shapes shopper insights and thought leadership across the Convenience Retail channel, partnering with Sales, Category Leadership, Bottling Partners, and Human Insights to deliver scalable recommendations and drive category growth.
The position requires 7+ years in customer/shopper insights or related analytics in CPG or retail, with strong storytelling and cross-functional influence.
Qualifications
- Bachelor's degree in business, marketing, finance, or related field required.
- MBA preferred for advanced leadership and strategy capabilities.
- Strong analytical and storytelling skills to drive category growth.
Responsabilités
- Lead customer & shopper insights to shape growth strategies and influence decisions.
- Translate data into actionable recommendations for retail partners and Coca-Cola teams.
- Oversee qualitative and quantitative research with budgets and timelines.
- Advance insight capabilities and adopt new tools and data sources.
- Collaborate across Sales, Category Leadership, and Commercial Strategy.
Connaissances
Formation
Outils
Description du poste
Coca-Cola is seeking a Director of Shopper Insights for Convenience Retail in Atlanta. This role shapes shopper insights and thought leadership across the Convenience Retail channel, partnering with Sales, Category Leadership, Bottling Partners, and Human Insights to deliver scalable recommendations and drive category growth.
The position requires 7+ years in customer/shopper insights or related analytics in CPG or retail, with strong storytelling and cross-functional influence.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
