Director, Shopper Marketing Strategy

0101 Coca-Cola North America; Atlanta (GA); Sur place; USD 155 000 - 175 000; Plein temps

Résumé du poste

The Coca-Cola Company is seeking a Director, Shopper Marketing Strategy to lead retailer programs for the Advanced Hydration portfolio in the U.S. You will drive shopper marketing strategies, collaborate with Sales, Corporate Marketing, Field Marketing and Commercial teams, and shape shopper journeys across BODYARMOR, POWERade, smartwater and vitaminwater.

Ideal candidates have 7+ years in shopper marketing, a Bachelor's degree, and reside within 50 miles of Nashville or Atlanta.

Qualifications

• Bachelor’s Degree Required.
• Minimum 7+ Years Experience in Shopper Marketing or related field.
• Residence within the Nashville, TN or Atlanta, GA area is required (within 50 miles).

Responsabilités

• Lead and collaborate with leadership to develop retailer marketing strategy and implementations.
• Design and execute annualized shopper marketing plans for the U.S. domestic market.
• Manage a $4M+ budget with real-time reporting, reconciliations and analyses.
• Coordinate with media agency to push for performance updates and optimizations.
• Ensure seamless execution of shopper programs across the organization and with stakeholders.

Connaissances

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Creative Briefs

Digital Media Strategy

Group Problem Solving

Local Advertising

Marketing Activation

Marketing Strategies

Media Planning

People Management

Shopper Marketing

Social Media Strategies

Sponsorships

SWOT Analysis

Team Management

Formation

Bachelor’s Degree

Outils

PowerPoint

Excel

Word

Description du poste

The Coca-Cola Company is seeking a Director, Shopper Marketing Strategy to lead retailer programs for the Advanced Hydration portfolio in the U.S. You will drive shopper marketing strategies, collaborate with Sales, Corporate Marketing, Field Marketing and Commercial teams, and shape shopper journeys across BODYARMOR, POWERade, smartwater and vitaminwater.

Ideal candidates have 7+ years in shopper marketing, a Bachelor's degree, and reside within 50 miles of Nashville or Atlanta.