Director, Shopper Marketing — Advanced Hydration Strategy

The Coca-Cola Company; Atlanta (GA); On-site; USD 155,000 - 175,000; Full time

Job summary

The Coca-Cola Company in Atlanta is seeking a Director, Shopper Marketing Strategy for the Advanced Hydration team. You will lead shopper marketing across top retailers, crafting plans that connect brand goals with consumer insights and managing multi-channel campaigns for BODYARMOR, POWERADE, smartwater and vitaminwater.

This role requires strategic leadership, deep retail media knowledge, and collaboration with Sales, Corporate Marketing, Field Marketing and Commercial teams.

Qualifications

• Bachelor’s degree required in Marketing, Business, or related field.
• 7+ years experience in Shopper Marketing or related field.
• Expert knowledge of convenience retail channels and relevant retail networks.

Responsibilities

• Lead development of foundational retailer marketing strategy and tactical plans.
• Manage a $4M+ budget and oversee execution with internal teams.
• Collaborate with Marketing and Sales to optimize retailer programs.
• Lead cross-functional teams to deliver annual shopper plans.
• Provide post-program analysis with actionable insights.

Skills

Brand Architecture

Brand Positioning

Channel Management

Competitor Analysis

Creative Briefs

Digital Media Strategy

Group Problem Solving

Local Advertising

Marketing Activation

Marketing Strategies

Media Planning

People Management

Shopper Marketing

Social Media Strategies

Sponsorships

SWOT Analysis

Team Management

Education

Bachelor's Degree Required

Tools

MS Office Suite (PowerPoint, Excel, Word)

Job description

The Coca-Cola Company in Atlanta is seeking a Director, Shopper Marketing Strategy for the Advanced Hydration team. You will lead shopper marketing across top retailers, crafting plans that connect brand goals with consumer insights and managing multi-channel campaigns for BODYARMOR, POWERADE, smartwater and vitaminwater.

This role requires strategic leadership, deep retail media knowledge, and collaboration with Sales, Corporate Marketing, Field Marketing and Commercial teams.